Wednesday, June 19, 2024

American Dream Mall Launches Massive LED Display “The Ultimate Display”

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American Dream mall in East Rutherford, NJ, has introduced “The Ultimate Display,” a state-of-the-art LED mega-display designed by SNA Displays. This innovative digital installation is part of a larger effort to enhance the mall’s digital presence. The EMPIRE Exterior LED display features over 180 degrees of visibility and multiple sightlines from major highways, including the New Jersey Turnpike, Route 3, and Route 120.

The display wraps around the Nickelodeon Universe theme park, extending 556 feet, nearly the length of two football fields. Its tallest edge stands at 45 feet, featuring a 12-millimeter pixel pitch and approximately 10.8 million pixels. This extensive digital project is a collaboration between American Dream, SNA Displays, and Infuse Digital. Infuse Digital specializes in modernizing and monetizing commercial real estate with advanced digital displays, securing advertising sales and sponsorship investments.

Brian Williamson, director at Infuse Digital, highlighted the display’s potential. “The Ultimate Display provides an incredible platform for brands. Our partners at American Dream and SNA Displays delivered a high-quality product in a challenging environment. This addition significantly enhances our digital inventory at American Dream.”

Located near prominent venues and major roadways, The Ultimate Display is one of the most visible and recognizable LED installations. Supported by a robust content management system and 24/7 asset monitoring from SNA Displays’ managed services team, this digital signage network ensures high performance and reliability.

“With nearly 40,000 square feet of interior and exterior LED/LCD signage, American Dream offers unparalleled experiences, wayfinding, messaging, and revenue-generating advertising opportunities,” Williamson added. “The new LED mega-spectacular, one of the largest in the U.S., makes the digital display network at American Dream one of the most complex and wide-reaching of any retail site in the northern hemisphere.”

Located minutes from Manhattan, American Dream features various attractions, including over 250 retail stores and restaurants, an ice-skating rink, mini golf, SEA LIFE® Aquarium, the first indoor ski slope in the U.S., DreamWorks Water Park, LEGOLAND® Discovery Center, and the Nickelodeon Universe® theme park, all within a three-million-square-foot complex.

About SNA Displays

SNA Displays is a leading manufacturer of LED video displays, serving various sectors including sports, commercial real estate, retail environments, and more. Known for their quality, expertise, and dependable service, SNA Displays has created some of the world’s most recognizable LED installations. Learn more at

About Infuse Digital

Infuse Digital enhances commercial real estate with advanced LED and LCD displays. The company manages all aspects of digital asset management, from design and development to sponsorship and advertising sales. Discover more at

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