Wednesday, June 19, 2024

Wildstone Expands into Australia’s OOH Market, Appoints Noel Cook as Managing Director

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Sydney, Australia – Wildstone, the leading owner of outdoor media infrastructure in the UK and Europe, has announced its expansion into Australia’s A$1.07 billion out-of-home (OOH) advertising market. The company has appointed Noel Cook, co-founder of oOh! Media, to lead its Australian operations.

Following its success in Europe, where it has developed over 5,000 static and digital OOH assets since 2010, Wildstone is poised to enter the Australian market. The company plans to acquire existing OOH portfolios, develop new locations, and convert static sites to digital formats. This expansion aims to bring innovative digital solutions to Australia, enhancing commercial opportunities for media operators and landlords.

Wildstone prioritizes the digitisation of static OOH sites. According to WARC, 70% of Australian OOH advertising spend is already focused on digital, with a forecasted growth rate of 14%. Wildstone’s expertise in digital OOH is expected to contribute significantly to this growth, offering advanced digital solutions that increase engagement and revenue.

Noel Cook to Lead Australian Operations

Noel Cook, with over 30 years of experience in Australia’s OOH sector, will serve as Managing Director of Wildstone Australia. Cook co-founded oOh! Media, which has a network of over 35,000 locations across Australia and New Zealand. His extensive experience in OOH sales, operations, digital conversions, and mergers and acquisitions will be crucial for Wildstone’s growth in Australia.

Australia’s dynamic OOH market, characterized by double-digit growth and significant digital revenue increases, presents a strategic opportunity for Wildstone. The company’s entry into this market is part of a broader strategy to expand into the Asia-Pacific (APAC) region.

Damian Cox, Founder and CEO of Wildstone, stated: “Expanding into Australia marks a significant milestone for Wildstone. The market offers tremendous growth potential, particularly in the digitisation of existing sites. We are delighted to have Noel Cook join our team, given his exceptional track record in the OOH industry.”

Noel Cook, Managing Director – Australia, added: “Wildstone’s success in Europe is impressive, and I am excited to help deliver the benefits of digitisation to the Australian market. This will maximize opportunities for landlords and media buyers across the country.”

About Wildstone

Wildstone is Europe’s leading owner of outdoor media infrastructure, managing over 5,000 media assets, including digital screens and classic billboards. With over 13 years of industry experience, Wildstone is known for shaping the future of the outdoor media market through the digitisation of OOH assets. The company utilizes next-generation LED screen technology for high-quality, lightweight, and slim digital installations.

Recently, Billups, a company from North America, expanded into the Australia and New Zealand (ANZ) market by acquiring Billie Media, underscoring the increasing focus on the dynamic and rapidly growing out-of-home (OOH) advertising sector in the ANZ region.

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