Wildstone, a leading owner of outdoor media infrastructure, has named Carlos Pestaña as its new Managing Director for Spain as the company accelerates its strategic growth in the Spanish market. Pestaña’s appointment comes as Wildstone, which entered Spain in 2022 and currently operates over 2,000 outdoor advertising panels nationwide, seeks to expand its portfolio and enhance its digital capabilities in the region.
With three decades of expertise in real estate, Pestaña brings a background in development, asset management, and large-scale investment projects. His career includes senior roles at multinational firms such as Gentalia (Grupo LAR), Oaktree Capital, and Auxideico (ING and ECE member). Since 2011, he has served on the Board of Directors and Executive Committee of the Spanish Council of Shopping Centres and Retail Parks, underscoring his deep understanding of the local market.
In his new role, Pestaña will focus on expanding Wildstone’s Spanish portfolio through acquisitions and partnerships while overseeing the modernization and digitization of existing assets. His appointment aligns with Wildstone’s broader strategy to strengthen its European footprint, particularly in markets like Germany and Australia, alongside its UK home base.
Wildstone’s growth in Spain has gained momentum following its 2023 partnership with Alpha Publicidad Exterior, a major out-of-home (OOH) media operator. The collaboration will soon introduce new advertising locations in Madrid, Alicante, and Córdoba. These developments reflect the company’s commitment to enhancing high-traffic outdoor media infrastructure while integrating advanced digital solutions.
Carlos Pestaña emphasized his alignment with Wildstone’s vision, stating: “I’m excited to lead Wildstone’s growth in Spain and am committed to leveraging my passion and expertise to solidify our leadership in the Spanish market. As I immerse myself in the company, I’m inspired by the innovation and entrepreneurial spirit of Wildstone’s senior leadership team, and by our strong determination to expand and transform the international OOH industry. This is a vision I’m fully aligned with and eager to drive forward.”
Eric Kip, Managing Director Europe at Wildstone, highlighted Pestaña’s credentials: “Carlos has successfully led teams and overseen portfolios worth billions of euros. His leadership and strategic vision make him a tremendous asset as we continue to grow in this key market.”
Wildstone’s expansion in Spain forms part of its broader strategy to digitize outdoor advertising infrastructure across Europe and other key markets. The company’s focus on upgrading traditional billboards to digital formats aims to meet rising demand for dynamic, data-driven advertising solutions.
