September 25, 2022

Digital Signage, DOOH News and Information Technology Lets Al Aan TV Connect With Viewers

3 min read

Dubai Deployment Engages Audience and Encourages Viewers to Share Opinions, a global provider of award-winning interactive technology, today announced that Al Aan TV, a Dubai-based infotainment network focused on women, has deployed’s Auto Dialog System and Interactivity Desk to connect with its viewers who are using Twitter. Specifically, technology enables Al Aan TV to quickly and automatically harvest, sort, respond to, and broadcast moderated tweets from viewers. This is the first installation of’s award-winning interactive technology in the Middle East.

“We have been very pleased with the solution,” said Muhammad Irfan, Al Aan TV broadcast and satellite operations manager. “Not only has it done what we hoped for in terms of helping us forge a closer connection with viewers and letting their opinions be heard, the technology fit cleanly into our workflow and was easily installed.”

At Al Aan TV,’s Auto Dialogue System, which automates communication workflows, has been customized to automatically harvest, sort, and respond to the Al Aan TV Twitter feed. Harvested messages are then passed to the Interactivity Desk platform, where they are moderated, sorted, and published to appropriate channels in conjunction with Vizrt graphics playout. As a result, only appropriate, authorized messages are answered, published to broadcast, or both. The technology can also be configured to communicate with other social networks or mobile solutions, and to publish images and video to broadcast.

“Al Aan TV wanted to do a more effective job of connecting with its followers on Twitter,” said Lars Lauritzsen, CEO of “Toward that end, Al Aan TV was looking for a solution that would enable it to quickly and easily respond to viewers’ posts and incorporate them into the broadcast. By automating workflows between the social network — Twitter — and the broadcast solution,’s Auto Dialogue System and Interactivity Desk do exactly what’s required.”

The implementation is part of a major phased upgrade at Al Aan TV’s recently expanded facility. The upgrade will enable Al Aan TV to accommodate new programming, including live production, and new revenue-generating services.

More information about products is available at or by phone at +47 22 01 66 20.

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About Al Aan TV

Al Aan TV is a pan-Arab satellite broadcaster based in Dubai Media City, available free-to-air on Arabsat or Nilesat and offering original and innovative infotainment programs. The channel educates and entertains, while simultaneously addressing the needs and aspirations of young, dynamic, and modern Arab women. Al Aan TV serves as a friend and a guide to this audience with the goal of broadening the listeners’ horizons and aiding them in making appropriate choices. Al Aan TV now also provides services to viewers in France through the Arabia bouquet available via IPTV operators Free and SFR.

About’s award-winning interactive technology connects broadcasters, brands, outdoor media owners, and digital screen networks with online and mobile consumers. By dynamically modifying playout, schedules, and graphics based on viewer-generated or other internal and external inputs, the Interactivity Suite is ideal for the converging digital media market. The versatile product suite works with traditional TV, Web TV, IPTV, digital signage, and mobile platforms. technology powers a variety of high-profile interactive formats, including entire TV channels. In operation since 1999, has data centers in Oslo, Norway; Los Angeles; and Dubai; and a global customer base including top brands such as Active Loop Television, Aspiro, CTVGlobeMedia, Etisalat, Music Choice, MyThum Interactive, Rubicon TV, TV Norge, TV2, and Viasat. More information about products is available at

All trademarks appearing herein are the property of their respective owners.


Agency Contact:
Marguerite Clark
Wall Street Communications
Tel: +33 1 45 25 36 91
E-mail: marguerite [at] Contact:
Lars Lauritzsen
Tel: +47 22 01 66 20
E-mail: lars [at]


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