never.no today announced that the company’s vice president of Europe, the Middle East, and Asia will speak at the Multi-screen TV 2012 conference. Scott Davies will present “Engage Users With the Second Screen: How Tablets and Synchronized Apps Will Change the Relationship Between the Viewer and TV,” in which he will discuss how synchronized live apps have revolutionized the way people watch TV, and the new opportunities they present to technology vendors, content owners, and broadcasters alike.
Attendees will learn how live synchronized apps can increase viewing figures, boost audience interaction, and increase revenue while converting payments. They will also see firsthand how broadcasters and technology vendors worked together and overcame technological challenges to create a live synchronized app for the Tour de France.
Davies’ presentation addresses the conference agenda topic “The Second Device: The Future of Connected TV: The Tablet Offers New Opportunities for the TV Industry for an Interactive Viewing Experience.”
Davies’ focus at never.no is enabling mass consumer interaction solutions that solve commercial aims while also being mindful of the legal and ethical responsibilities at the heart of any interactivity. Prior to joining never.no, Davies was a director of Million 2-1, the U.K.’s leading mobile interactive competition, lottery, and games company. He has also held senior positions at Eunite Ltd. and Sportal.com.
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never.no‘s award-winning interactive “TV. Mobile. Social. 1Framework.” technology connects fragmented media platforms across broadcast TV systems, mobile, and social media platforms — enabling real-time viewer participation, social TV, and synchronized companion apps. In operation since 1999, never.no has a global customer base including top brands such as BBC, CTVglobeMedia, Danmarks Radio, Etisalat, Music Choice, TV Norge, TV 2 Norge, TV 2 Danmark, and Viasat. More information about never.no products is available at www.never.no.
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Email: lars [at] never.no