PharmaChoice, a leading Canadian retail pharmacy network, has announced a strategic partnership with ScreenScape, selecting the company as its platform provider for a new digital signage network. The initiative aims to enhance communication and customer engagement across its 300 independently owned pharmacies.
Enhancing Customer Experience Through Digital Media
According to Calvin LeRoux, CEO of PharmaChoice, the decision to collaborate with ScreenScape stemmed from its community-focused approach and user-friendly platform. “After a customer-centric evaluation of various digital signage offerings, we have chosen to work with the leading community-based platform provider, ScreenScape,” said LeRoux. “This technology empowers our pharmacy owners to educate and inform customers more effectively during their visits.”
The rollout will begin with a focus on pharmacies in Eastern Canada. Using ScreenScape, PharmaChoice owners can create localized health information content, while the co-operative as a whole can distribute promotional material across its network.
“This network is a fantastic opportunity to promote our Option+ brand and Perks reward program,” added LeRoux. “It also allows our partners to communicate directly with customers at the store level.”
Innovative Use of Place-Based Media
ScreenScape’s SaaS platform turns any internet-connected screen into a digital display, enabling businesses to easily manage content creation and distribution. Mark Hemphill, Founder and Chief Product Officer of ScreenScape Networks, highlighted the value this partnership brings to the retail pharmacy sector.
“PharmaChoice’s use of our community-based platform demonstrates the power and flexibility of place-based media,” said Hemphill. “It enhances the customer experience while maintaining the unique cooperative model of independent pharmacy ownership.”
About PharmaChoice
Founded in 1999 and headquartered in Dartmouth, NS, PharmaChoice represents 300 independent pharmacy owners across Canada. The organization focuses on combining professional healthcare services with competitive pricing, under its “Advice for Life” philosophy.
About ScreenScape Networks
ScreenScape is a pioneer in community-based digital signage, offering an accessible and cost-effective platform for businesses to manage digital content. Its collaborative community model allows members to exchange content and leverage cross-promotional opportunities.
