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EYE and Melbourne Airport to develop world-class media offering

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Melbourne International TerminalLeading Out-of-Home media company, EYE, has today announced their success in retaining the advertising rights at Melbourne Airport. The new contract, which commences January 1, 2011, was secured by EYE following a competitive tender process and will for the first time include the external advertising signage at the airport.

Eye Fly’s partnership with Melbourne Airport will see all the advertising sites consolidated and offered to market as a single media offering. Previously external and internal media has been handled by different suppliers. This appointment reinforces Eye Fly’s position as the dominant media company for airport advertising across Australia and New Zealand, now offering media agencies and clients greater efficiency, with one point of contact and a more seamless, integrated approach to planning and buying.

Eye Fly’s vision for Melbourne Airport will include a dynamic new asset plan, which will introduce a range of innovative advertising formats including a significant suite of landmark digital media opportunities and Australia’s first high definition external airport digital sites, to provide advertisers with the highest quality platform to communicate their brand’s message.

With 100% coverage of Australian domestic airport media in the 5 capital cities, Eye Fly is the only media specialist with the breadth and depth of offering to reach the highly valuable airport audience. Eye Fly delivers advertisers a unique opportunity to engage with travellers throughout their journey and capitalise on their positive mood and mindset during high dwell times in a clutter free environment.

Robbie Dery – General Manager, Eye Fly Australia and New Zealand commented: “The consolidation of the partnership between Melbourne Airport and EYE coincides with EYE’s 10th anniversary in business. Eye Fly’s appointment is a major milestone and recognition of our unique capability and expertise in the airport media space and particularly, our vision for the broader airport media sector.”

“We have an exciting new plan for the advertising sites which will create a strong media proposition across both the domestic and international terminals, as well as the large format external sites. We look forward to taking a range of new opportunities to market.”

Melbourne Airport General Manager Retail and Car Parks, Gilly Gray commented, “Melbourne Airport is the second-largest airport in Australia and the gateway to Melbourne, Victoria and South Eastern Australia, currently serving 27 million passengers a year. Eye Fly provides a long term partnership for our media strategy objectives that will allow advertisers to reach our fast growing passenger audience.”

“Melbourne Airport’s extensive infrastructure development program will deliver a one billion dollar investment in expansion projects over the next five years to ensure our capacity is always ahead of demand to attract new airlines and accommodate increasing passenger traffic.”

Eye Fly operates 21 airports around the world, with more than 45 terminals under management. EYE is leading the airport media sector worldwide with groundbreaking developments and reinventions in airports across Australia, New Zealand, the United Kingdom and Indonesia.

Source: Eyecorp

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