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Entertainment Takes Over Eye’s New Digital Network at King of Prussia Mall

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Eye Digital Network at King of Prussia MallLeading Out-of-Home mall media provider, Eye (@Eyecorpmedia), is proud to announce a new digital high-definition place-based–media network at the King of Prussia Mall, the 3rd largest mall in America.

The new digital units launched October 1st 2012 and have caught the eye of the entertainment industry. Ads running this holiday season include campaigns from Universal Pictures, Paramount Pictures, FOX Broadcasting and Film District.

This famous Philadelphia mall is popular with locals and tourists, housing three million square feet of prime retail space and the ability to deliver advertising to 1.7 million mall visitors per month in any of Eye’s 12 digital ad units. The 72-inch HD digital units feature five ads in a 35 second full motion advertising loop allowing advertisers an ability to reach consumers when they are out and about in a buying mood and close to point of purchase.

Senior Vice President and General Manager of Eye, Jeff Gunderman said, “We are excited to add King of Prussia Mall as an addition to our premium mall media offering and as part of our premiere digital network. Eye is continuously looking to expand our portfolio and help our advertisers interact and resonate with the mall audience. Our advertisers see results in their investment and that is the kind of performance we strive to deliver every day.”

King of Prussia Mall, located in King of Prussia, Pennsylvania, is home to seven world class department stores and more than 400 stores, boutiques and restaurants.

Source: Eye

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