Leading digital signage company Amscreen has announced it has sold the Machine-to-Machine (M2M) side of its business to Brulines, the leading provider of real time monitoring systems and data management services for the leisure and forecourt services sectors. The deal will allow Amscreen to focus efforts wholly on the development of its media business, which currently numbers more than 3,000 digital advertising screens across the UK.
Amscreen M2M, an operating division within Amscreen, delivers next-generation data collection and monitoring solutions that utilise the mobile networks and the internet, and has been supplying solutions to Brulines for a number of years.
The agreement will see the intellectual property of the M2M division and certain staff transfer to Brulines and the business will continue to operate from the current offices in Bolton.
Simon Sugar, CEO of Amscreen said: “We are delighted to announce this deal, which enables us to streamline our operations and fully focus on being purely a media business which was always our long-term objective when we started the company. In only two years we have become the UK’s largest digital media network owner, giving advertisers the only opportunity for their campaigns to a achieve a true nationwide-spread. I would like to thank those colleagues that are transferring and I am sure that their skills and experience will serve them well. We wish them and Brulines every success as they seek to take advantage of the opportunities ahead.”
Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Notes to editors
Amscreen, run by CEO Simon Sugar, is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from more than 2,700 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as BSkyB, Amex, Visa, B&Q, Camelot, Redbull and Lucozade.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
In addition, the live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/digital-advertising/mapping_tool.html to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk
Brulines Brulines Group is focused on the provision of real time monitoring systems and data management services for the UK’s pub, leisure, gaming vending and petrol sectors. Their systems also monitor the quality of product maintaining costs & profitability – www.brulines.com
Source: Amscreen
