Amscreen, Europe’s largest digital media network owner, has today announced it will extend its deal with Garmin, the world leader in satellite navigation. The deal marks the first time Garmin have booked an annual deal with Amscreen and comes as a result of the success of last year’s activity.
The annual contract will enable Garmin to obtain consistent brand awareness with a highly appropriate audience of motorists, both through traffic sponsorship and relevant advertising. The partnership will see Garmin content screened across the 1,900 forecourt locations for the duration of 2013.
In addition to traffic sponsorship, Garmin will also be utilising the Amscreen network to drive awareness of its full range of GPS products, which cover traffic, leisure as well as sports and fitness. Working with Amscreen on a technological level, campaigns will extend beyond national targeting, with React, Day part and Geo +, enabling retail content to be given bespoke local detail in order to deliver pioneering ad solutions.
Dawn Ramsay, Managing Director of Garmin UK said “Last year’s activity with Amscreen was a great success and we’re pleased to be entering into an annual contract with them. Through a combination of sponsorship activity and flexible personalised content, we’re hoping to further raise brand awareness and the extensive Amscreen network enables us to talk directly to our target audience. This is a highly relevant platform which will form part of our exciting new developments for 2013”.
Amscreen CEO Simon Sugar said “The announcement of the annual contract with Garmin is great news – we delivered successful campaigns for them throughout 2012 and look forward to doing more of the same in 2013. Our unique technology allows them to talk to their customers in real-time with flexible and effective messaging.”
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.eu/en/live-network-mapto view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk