New Relationship with Cardinal Health Grows Reach Media Group’s Footprint in Pharmacies3 min read
Agreement to Represent Pharmacy Health Network Offers Advertisers Large Audiences at the Point of Care
Reach Media Group (RMG), a leading, digital, place-based media and entertainment company, today announced that it is extending the scale of its recently acquired Pharmacy TV Network through a national advertising sales agreement with Pharmacy Health Network, owned by Cardinal Health.
“Partnering with a category leader like Cardinal Health and its Pharmacy Health Network enables RMG to deliver the active viewers advertisers are seeking. We continue to believe in the pharmacy environment and this important new relationship with Cardinal Health allows RMG to deliver that same quality advertising impression on a much larger scale,” said Garry McGuire, CEO of RMG.
With Pharmacy Health Network on board, RMG’s newly re-branded Point-of-Care Network’s media footprint expands by 650 screens and 4.5 million monthly viewers in pharmacy locations nationwide. Through this agreement, RMG will lead national advertising sales for Pharmacy Health Network. Pharmacy Health Network will continue to present the same premium branded health and wellness content.
“RMG’s deep relationships with advertisers across a variety of industries make it a great resource to help Pharmacy Health Network expand its current advertising partnerships,” said Jeff Foreman, vice president of strategic and branding purchasing for Cardinal Health. “The Pharmacy Health Network provides advertisers with a compelling way to engage consumers with multi-media content while they wait for prescriptions to be filled at the pharmacy, and we look forward to the role RMG will play in working with our team to deliver those consumers the special promotions and coupons that will keep them engaged and help influence buying behaviors.”
Foreman said that the Pharmacy Health Network is already installed in more than 650 retail pharmacies across the nation. Respario Digital Advertising Group of Dallas, Texas, continues to manage the operational aspects of Pharmacy Health Network including rollout, network operations and support.
RMG’s digital video Point-of-Care Network is flexible, geo-targetable and IP-addressable. It also enables advertisers to further engage their audiences via mobile interactivity and online loyalty programs.
This expansion strengthens RMG’s media inventory position in the healthcare segment and builds on the company’s mission to deliver valuable, active consumers to advertisers through place-based video networks. This news follows RMG’s recent announcement of its agreement with mtvU, which extended the company’s sales and marketing reach to the youth influencer audience, reaching nearly nine million 18-24-year-old college students on campuses across the U.S.
About Reach Media Group
Named on AdWeek Media’s 2010 OOH Hot List, RMG is a digital media company that owns, operates and powers place-based video networks that reach active consumers across multiple high-engagement media platforms. Its In-Flight Entertainment, Fitness Entertainment, Point-of-Care, mtvU and NYTimes.com Today networks engage 45 million highly desirable and elusive viewers every month, leveraging over 125,000 video screens nationwide. RMG is backed by National CineMedia, LLC (NCM), operator of the largest digital in cinema network in North America, and Kleiner Perkins Caufield & Byers (KPCB), a leading venture capital firm with a rich history of building entrepreneurial investments into successful enterprises. For more information, please visit www.RMGnetworks.com.
mPRm Public Relations
Pascale Marchand, 323-933-3399
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Source: Reach Media Group