Reach Media Group (RMG), a prominent player in digital place-based media, together with Harrah’s Entertainment, a leading casino and hotel operator, announced the launch of a groundbreaking Hospitality Entertainment Network today. This new venture represents a significant expansion within the dynamic place-based media industry.
The network introduces a first-of-its-kind offering in the sector, featuring 50,000 screens located across high-traffic and high-dwell-time areas within Harrah’s Entertainment-owned facilities, including notable properties such as Caesars Palace, Harrah’s, Horseshoe, and Planet Hollywood resorts. This deployment marks RMG’s sixth video network and is poised for further expansion with plans to increase to 75,000 screens by the end of 2011.
Garry McGuire, CEO of RMG Networks, highlighted the strategic advantages of this initiative, stating, “Advertisers now acknowledge the value of place-based video and the ability to target active consumers as a great complement to the marketing mix. By launching a new network in partnership with Harrah’s Entertainment, RMG delivers further expanded reach and an active audience base to marketers by providing them with the opportunity to tap into this highly-coveted segment.”
The network not only aims to enhance traditional advertising but also integrates interactive channels to deepen consumer engagement. These include geo-targetable mobile display ads, mobile coupons, online loyalty programs, and touch screen systems, offering a sophisticated mix of advertising tools that are tailored to today’s tech-savvy consumers.
David Norton, Senior Vice President and Chief Marketing Officer for Harrah’s Entertainment, expressed enthusiasm about the collaboration, noting RMG’s proven track record and expertise in the industry. “We’ve been very impressed with RMG’s expertise and record of success with a variety of consumer brands, and look forward to a mutually rewarding relationship,” Norton said.
The announcement is timed with the commencement of advertising on the new network starting early December 2010, setting the stage for a transformative approach to hospitality and entertainment marketing. It also follows a period of aggressive growth for RMG, which has expanded its reach to 190,000 screens attracting over 60 million active viewers monthly across various venues including fitness centers, cafes, and more.
This partnership was facilitated by Juno Management Partners, a firm known for its role in business development and transactions, who advised Harrah’s on sealing this strategic alliance.
About Reach Media Group Named on AdWeek Media’s 2010 OOH Hot List, RMG operates extensive digital place-based video networks engaging millions across diverse platforms. Supported by major entities such as National CineMedia and Kleiner Perkins Caufield & Byers, RMG continues to innovate in high-engagement media solutions.
