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SpinetiX announce integration with Scala at InfoComm 2010

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SpinetiX, developer of the Hyper Media Player hardware appliance, and Scala, the global connected signage company, have announced that their systems can now be integrated together to offer and create cost-effective, flexible and reliable digital signage solutions for a growing range of International markets.

Scala’s Content Manager 5 software platform can now deliver content to the dedicated open-platform SpinetiX HMP100™ hardware device. The HMP100 uses the SVG (Scalable Vector Graphics) family of open-standard specifications that allows XML-based file formats to describe static, dynamic and animated information. Dealers and systems integrators responsible for specifying digital signage rollouts have another strong alternative to PC-based platforms when deploying a Scala solution with dynamic content.

Serge Konter, Marketing Manager, SpinetiX, comments: “Our Hyper Media Player technology turns any digital display into an autonomous and networked device. The very small footprint and the minimal energy consumption of our HMP100 have very low installation and operational costs. Until now, many Scala users were obliged to use PC-based players to display dynamic content and were not able to deploy the HMP100 in their systems. We are delighted that our new integration with Scala technology is now being made available.”

Gerard Bucas, CEO, Scala, adds: “The use of hardware appliances such as the SpinetiX HMP100 has a number of advantages for our customers. Compared to PC-based player solutions they offer lower running costs, and with no fan or other moving parts, reliability in the field can expected to be much higher. We’re excited to be able to offer our customers more flexibility when specifying their systems, and look forward to a long and fruitful working relationship with SpinetiX.”

The integration between Scala’s software platforms and SpinetiX hardware will make its international debut at InfoComm in Las Vegas from 9-11 June. The integration was also shown to partners at Scala’s EMEA Connected Signage Conference in the Netherlands on 26-27 May.

NOTE TO EDITORS: The SpinetiX press event will take place at 13:00 on Booth N1739 on 9 June 2010. To RSVP for this event, please contact Katinka at [email protected]. The Scala press event will be at 11:30, 10 June on the Scala Booth N2151 outlining their latest news which will include the SpinetiX offering.

Media Contacts SpinetiX

Serge Konter                                                Katinka Allender, PR Consultant
+41 21 341 15 56                                        +44 1491 571402
serge.konter [at]             katinka [at]

About SpinetiX

SpinetiX SA is an award-winning Swiss hardware manufacturer of professional digital signage hardware devices. Find more information about SpinetiX products at

About Scala

Driving more than 500,000 screens worldwide, Scala is the leading global provider of digital signage and advertising management solutions and provides the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Sprint, Rabobank, IKEA, Burger King, T-Mobile, Warner Brothers, The Life Channel, Rikstoto, NorgesGruppen, Audi, Metro Group and thousands more. Scala has facilities around the world as well as more than 400 partners in more than 90 countries. More information is available at

Source: SpinetiX

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