Zoom Media & Marketing, the world’s largest and fastest growing fitness digital media company, today announced that ClubCom, LLC., Zoom’s digital media network subsidiary; and Healthtrax Fitness and Wellness, a leading operator of health clubs in Northeastern United States, have entered into a long term agreement to install ClubCom’s award-winning digital media platform across the Healthtrax fitness centers.
The Network will be privately branded for the Healthtrax Centers, and feature ClubCom’s revolutionary new suite of high definition media products including digital signage, overhead entertainment and its patented interactive personal entertainment. Broadcasting is expected to commence in November 2009. Zoom will exclusively represent all of the marketing opportunities at the Healthtrax centers including digital advertising, billboard advertising, event marketing and product sampling.
“ClubCom has operated digital networks for over a decade and understands how to use digital media to enhance the member entertainment experience and drive business results,” said Kenneth Navarro, CEO Healthtrax Fitness & Wellness. “Our members will enjoy the high quality HD entertainment channels on our TVs at the Centers as well as new music entertainment, health information, and more on our personal viewing screens. ClubCom gives us a new and diverse communication tool to talk, educate, and deliver special offers to our members in a dynamic way.”
“Healthtrax provides premium fitness and health services to a prestigious membership base,” states Tom Lapcevic, President of ClubCom. “We’re excited to be their digital media partner and look forward to customizing engaging programming for their customers.”
“Zoom has experienced explosive growth in the fitness advertising industry in the last five years,” said Dennis Roche, President of Zoom’s US business. “As the only company with a comprehensive digital footprint, world class sampling and sponsorship capabilities, and fixed media, we are committed to creating first class partnerships for advertisers and health clubs.”
Established in 1979 and headquartered in Glastonbury, Connecticut, Healthtrax is the leading owner/operator of medical fitness centers (“MFCs”) in partnership with local hospital systems and corporate-based adaptations known as Work-Fit® centers. Healthtrax operates 17 MFCs and 20 Work-Fit® centers, primarily in the Northeast and Midwest. www.healthtrax.com
Established in 1998, ClubCom is the leading provider of digital media networks for the fitness industry across the United States, Canada, the United Kingdom, Germany, Japan and Australia. Operating over 2,500 digital networks, ClubCom manages privately branded media networks for many of the world’s leading health club organizations. www.clubcom.com
Zoom Media & Marketing operates indoor content and advertising networks in over 10,000 venues including fitness centers, indoor soccer facilities, bowling centers, family entertainment centers, restaurants and nightclubs that reach active consumers. Zoom also has an in-house event marketing and promotion department that constructs custom media placements and marketing programs. With over 25,000 digital screens and over 55,000 billboards, Zoom reaches over 100 million monthly viewers. Zoom Media & Marketing is a brand name of Zoom Media Corp. www.zoommedia.com
Zoom Media & Marketing
President & COO
droche [at] zoommedia.com
Healthtrax Fitness & Wellness
Senior Vice President
T: (860) 633-5572 ext. 248
scapezzone [at] healthtrax.net
Source: Zoom Media & Marketing