JCDecaux has unveiled the i, a new, Première digital site on London’s Cromwell Road. Ford is the launch advertiser in a two-week campaign booked with JCDecaux through Kinetic and Mindshare.
The i provides one advertiser with a powerful creative canvas on the only digital outbound site on Europe’s busiest road.
Measuring 5 metres x 5 metres, the i has an HD screen with 10mm pitch, the same high-quality definition as the recently upgraded M4 Torch.
Lucy Catchpole, Mindshare Account Director said, “The i really embraces new OOH digital technology. The screen quality is amongst the best, and the location is on one of the busiest roads in Europe.”
Spencer Berwin, Managing Director – Sales at JCDecaux said, “This is a fantastic new addition to our digital portfolio and we are delighted to have Ford as our launch advertiser. The i gives one advertiser complete ownership of the site, combining the flexibility of digital and the opportunity for tactical messaging, reaching a premium audience heading to Heathrow.”
Communicating to 1.6 million people* every fortnight travelling to West London and Heathrow Airport, the Cromwell Road i reaches an audience that is 33% AB and 67% ABC1.
*DETR
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For further information please contact:
PR Manager – Janet Guest
janet.guest [at] jcdecaux.co.uk
T: 020 7298 8023
M: 0776 970 1268
Source: JCDecaux
