June 5, 2023


Digital Signage, DOOH News and Information

ZetaDisplay: To supply a media platform for a new international fitness concept

3 min read

ZetaDisplay_logoZetaDisplay has signed a co-operation agreement with the American company Wexer Holding LLC for the supply of its Digital Signage media platform, for use in a new and ground-breaking fitness concept called “cycle cinema”.

It is Rasmus Ingerslev, CEO of Wexer, who was previously one of the founders of Fitnessdk in Denmark, who developed the cycle cinema concept. This concept enables individual fitness centres to offer their clients over 100 hours of training per week. This training takes place without instructors and is carried out with the aid of various pre-recorded films featuring well-known instructors combined with graphical training instructions that are shown in the training premises. The concept is cost-efficient and gives the clients greater possibilities to do their training without restrictions during the fitness centre opening times.

ZetaDisplay delivers its media platform for Digital Signage with total responsibility. Each separate fitness centre can assemble its own different training programmes via the web interface of the media platform that is operated via the cloud.

Installation of the concept has already begun in several chains in Denmark, such as Fresh Fitness, Aerobicgaarden, Enjoy Fitness and Fitness One. Installation will also start this summer in the Midtown fitness chain, located in both the USA and Canada.

“We are pleased to join in and develop this new and innovative concept, which also has great international potential. As always, we are seeking the benefits that our clients can enjoy by investing in our media platform for Digital Signage. With Wexer this has developed into a completely new business concept, while Wexer’s clients can increase their income from existing fitness centres,” says Leif Liljebrunn, CEO of ZetaDisplay AB (publ).

ZetaDisplay is in an expansive phase and has positioned itself in the market by being able to show markedly increased sales and improving communication for its clients by means of the company’s media platform for Digital Signage.

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. ZetaDisplay has about 40 employees and subsidiaries in Denmark, Norway and Finland.

About ZetaDisplay

ZetaDisplay is a leading supplier of Digital Signage to major chains in the retailing and service sectors of the Nordic market. The company has close links with research in this area and had demonstrated markedly increased retail sales with more satisfied customers. The company had a turnover of MSEK 50 in 2010 and is presently in an expansive phase.

ZetaDisplay offers complete media platforms for Digital Signage which include software, services and digital systems. The company’s media platforms enable clients to easily produce offers and ensure that a great deal of communication is presented on the right displays at the right time. Each media platform is operated and monitored centrally by the company. The distribution of media and playlists to the displays in stores and service centres is based on the Internet. Control and supervision of the communication is managed by both the company and its clients by means of a web-based interface that is accessed in the cloud via the Internet. The company undertakes media production and provides template tools which allow clients to create the content themselves. The complete solutions also include analyses, advice and project management, along with handling the installation of digital displays and communication equipment at each client site.

Media platforms supplied by the company are used in several sectors, including construction, electronics, sport, clothing and convenience stores, along with banks, restaurants and other service areas. Examples of clients include ICA, Euromaster, Alko, Volkswagen, Shell, KotiPizza, Carlsberg, Team Sportia, SJ, Panasonic and Bilia.

ZetaDisplay has just under 40 employees. The head office is in Malmö and there are subsidiaries located in Denmark, Norway and Finland. From April 4 2011 onwards the company’s shares will be traded on NASDAQ OMX First North Premier using the shortname ZETA.

For more information please contact:

ZetaDisplay AB (publ)

CEO Leif Liljebrunn
Telefon: +46 70 845 80 52
E-mail: leif.liljebrunn [at] zetadisplay.com

Wexer Holding LLC

CEO Rasmus Ingerslev
Telefon: +45 22 35 35 30
E-mail: rasmus [at] wexer.com

Source: ZetaDisplay