Real Digital Media, a leading provider of digital signage solutions, has successfully partnered with Independent Purchasing Cooperative, Inc. (IPC), a franchisee-owned purchasing cooperative for SUBWAY®, to roll out a digital signage initiative named SUBWAY® TV across its global network. This rollout follows a successful pilot phase that demonstrated the potential of digital signage to enhance the customer experience and drive sales.
Designed to improve customer engagement in SUBWAY® stores worldwide, SUBWAY® TV aims to inform customers more effectively about their food and drink choices while also serving as a dynamic marketing tool. The initiative leverages NEOCAST®, Real Digital Media’s enterprise-class digital signage platform, renowned for its scalability and flexibility. With the completion of a successful pilot, IPC began a chain-wide rollout of the program across North America and other global markets in late 2010.
IPC meticulously selected NEOCAST® based on stringent criteria, including the ability to scale across over 34,000 SUBWAY® locations worldwide and integrate seamless media player operations capable of streaming music and supporting high-definition content. The franchisees initiated the deployment of SUBWAY® TV primarily in the queue lines, where customers make their sandwich choices, with plans to expand into dining areas and integrate digital menu boards.
Dennis Clabby, IPC’s Vice President of Purchasing, emphasized the importance of digital signage in enhancing customer experiences and the operational benefits for franchisees. “Our decision was confirmed throughout the pilot phase last year, which showed significant potential and support from franchisees globally,” Clabby stated.
Michael Baron, President of Real Digital Media, highlighted the collaborative effort with SUBWAY® and IPC, which led to substantial enhancements to the NEOCAST® platform. “The proactive approach by SUBWAY® in harnessing digital signage technology has been a key factor in their continued success and growth,” Baron commented.
The introduction of SUBWAY® TV is part of a broader strategy to adopt cutting-edge technologies that enrich the customer experience and support SUBWAY®’s position as a leader in the global quick-service restaurant (QSR) sector.
Reference: Real Digital Media
