Meredith Corporation (NYSE:MDP) announced today an agreement between Meredith Video Studios, its multiplatform and branded-entertainment division, and Premier Retail Networks, Inc. (PRN), a global leader in digital place-based media services. Under this development and production services agreement, Meredith Video Studios and PRN will develop, create and produce custom video content that PRN will distribute to millions of shoppers in more than 4,500 retail and supermarket locations across the United States.
The agreement couples PRN’s proven expertise in developing effective content and messaging for unique in-store environments with Meredith Video Studios’ extensive production experience. Meredith Video Studios’ portfolio includes:
• “Better,” a 60-minute nationally syndicated daily women’s lifestyle show currently airing in more than 90 markets and 70 percent U.S. households, shot and produced in MVS’s new HD studios in New York City
• Broadband video network – BetterTV.com, Parents.com and MyFirstBaby.com; and
• Network quality branded-entertainment production capabilities including insight, ideation, strategy, production and distribution
“Meredith Video Studios has set the industry standard in delivering important information to consumers on multiple media platforms,” said Kieran Clarke, Executive Vice President of Meredith Video Studios. “Joining forces with PRN gives us a mass-reach distribution channel that provides the ability to interact with marketers and consumers in this exciting and emerging space outside the home.”
Meredith Video Studios and PRN will customize hosted how-to segments and scripted narrative vignettes that will air on PRN’s Checkout TV and HDTV Networks at major retail locations. Video lengths will run from 30 seconds to two minutes, focusing on topics ranging from better living and wellness to parenting and entertaining. The videos will leverage Meredith’s home, shelter and parenting expertise, and will be based on content from Meredith’s expansive brand portfolio including Better Homes and Gardens, Parents, Family Circle, More, and Fitness magazines.
“This agreement with Meredith creates a great opportunity for marketers to sponsor engaging and highly relevant content in places where millions of people are actively making purchasing decisions every day,” said PRN Chief Sales Officer D. Scott Karnedy.
About Meredith
Meredith Corporation (www.meredith.com) is the leading media and marketing company serving American women. Meredith combines well-known national brands – including Better Homes and Gardens, Parents, Ladies’ Home Journal, Family Circle, American Baby, Fitness and More – with local television brands in fast-growing markets. Meredith is the industry leader in creating content in key consumer interest areas such as home, family, health and wellness and self-development. Meredith uses multiple distribution platforms – including print, television, online, mobile and video – to give consumers content they desire and to deliver the messages of its marketing partners. Additionally, Meredith uses its many assets to create powerful custom marketing solutions for many of the nation’s top brands and companies. Meredith has significantly added to its capabilities in this area through the acquisition of cutting-edge companies in areas such as digital, mobile, word-of-mouth, social and database marketing.
About Premier Retail Networks, Inc.
Premier Retail Networks, Inc. (PRN) provides digital place-based media services that enable retailers and marketers to reach consumers in more than 8,500 locations in the U.S. and Mexico. PRN works with leading retailers, advertisers, content and technology companies to create and deliver place-based media that engages, informs and motivates consumers where they shop, eat and socialize. PRN’s retail customers include Acme Markets, Albertsons, Associated Food Stores, BJ’s Wholesale Club, Costco, Jewel-Osco, Meijer, Pathmark, Sam’s Club, Shaw’s, ShopRite, Star Market, Target, Walmart Stores and Walmart Mexico. Through advertising sales relationships with Retail Entertainment Design and indoorDIRECT, PRN also represents the in-venue networks located in Fred Meyer and Fry’s Marketplace retail stores, and in a number of leading quick service restaurants. PRN’s programming alliances include major television networks and other media properties, as well as movie studios, record labels and magazine and newspaper publishers.
Source: Meredith
