The recent surge in network adoption of the rVue Analytics platform highlights a significant market interest in standardized solutions for Digital Out-of-Home (DOOH) analytics. With an impressive adoption rate exceeding 90% among networks, the program’s success is evident.
The initiative has garnered engagement from four of the leading software solution providers in the DOOH sector. Over a span of just two weeks, more than 50,000 real-time network data points were collected, demonstrating the robust capabilities and rapid integration of the rVue platform.
Peter O’Connor, Director of Operations for c3ms and the NobelVision Network, emphasized the critical role of comprehensive reporting and analytics in digital signage. “Every network and advertiser are jointly looking for a standard solution,” O’Connor noted. “rVue stands out as the only advertising platform that delivers a seamless, ready-to-use solution for analytics. They offer an easy, one-stop, accurate solution that benefits both media buyers and network operators.”
Key Features of rVue Analytics
- No Cost Access: Networks can join and utilize the rVue analytics program at no cost.
- Compatibility: The platform works cohesively with existing software and hardware setups.
- Network Dashboards: Integration with the rVue Demand Side Platform (DSP) ensures compatibility with any DOOH network. Users can access analytics through a new interface within their rVue account, with automatic tagging of DOOH destinations to save time and minimize errors.
- Buyer Reporting Dashboards: rVue Analytics tracks marketing campaign results, providing proof of playlist on a location-by-location basis.
- Executive Summary Reports: Tailored reports for executives, marketers, and operators facilitate easy access to crucial information across departments.
About rVue, Inc.
rVue, Inc. is a prominent advertising technology company offering the only demand-side platform for planning, buying, and managing Digital Out-of-Home and Place-Based Media. Their platform connects advertisers with DOOH networks, streamlining campaign management, content distribution, analytics, and billing.
About c3ms
c3ms collaborates with Nobel Biocare to deliver engaging and educational programming targeted at dental patients. Their network also provides real-time information, such as news tickers, and is used for clinician training and continuing education. This approach mitigates travel time and costs for dental practitioners while providing manufacturers with a virtual representative within practices, thereby streamlining program delivery.
