Monday, December 11, 2023

The leader of Quebec agrees with digital display for Pinpoint Media Group exclusive representation of the 1400 advertising screens deployed across Quebec

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VIVA Group ( and Pinpoint Media Group ( are proud to announce the conclusion of an agreement commercial representation in which VIVA Group becomes the exclusive representative for all advertising sales on the digital display network of stores across the Couche-Tard Quebec. The agreement also covers advertising inventory available in other stores Canadian operating under the Mac’s banner.

Present in over 550 stores in Quebec, the digital signage network offers to join More than 3.5 million consumers each week. The network takes the form of screens Digital boxes and positioned close to the refrigerators in each store chain. This type of media can also serve local advertisers who wish to cover a region specific geographic the national advertisers who want to reach a target audience well accurate.

“We are very pleased to partner with Pinpoint Media Group. The addition of network Couche-Tard has significantly increased our media offering which already includes the inventory digital advertising La Cage aux Sports, Sports Experts, Mr. Muffler in addition to our media Urban Viva owner. Advertising investments in such media will experience a significant growth and VIVA Group is positioning itself to become a must for advertisers agencies, “said Pierre Gendron, CEO at Groupe VIVA.

“It was important for us to partner with a predominant player in the Quebec market for maximize the value of our investment in advertising network Couche-Tard “said Enmanuel Rumbos, President of Pinpoint Media Group.

Advertisers can take advantage of this offer by contacting the group VIVA.

About Pinpoint Media Group
Pinpoint Media owns a network of digital out of home, the most influential on the market. Our network dominates over 7000 major convenience stores and gas stations across Canada to influence it for more than 8 billion annual transactions (except gasoline) made ​​daily by 4 million customers. Most of our advertisers are globally recognized brands, which are focused on sales, on the target or the develop global brands to come, who have chosen to buy advertising space store.

For more information, please contact:
Enmanuel Rumbos
1.888.551.1242 | marketing [at]

About the VIVA Group
VIVA Group is a firm specializing in digital marketing at point of sale. The company offers a wide range of products and services to digital, surround sound and interactive applications companies wishing to boost the customer experience. The Group sells VIVA thousands of screens across the country and supplies a custom programming each network its prestigious clientele including La Cage aux Sports, Sports Experts, the Aubainerie Mr Muffler Sports Gilbert Rousseau and restaurants Houston. The company also operates Viva Urban, a digital media found mainly in shops, public places and healthcare facilities of local communities in Quebec. For more information, visit

For more information, please contact:
Maxime Bugeaud
advertising director
450 818-7999 | rp [at]

Source: VIVA Group

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