Scala Powers One of Europe’s Largest Outdoor LED Displays at Cuckoo Wharf

New billboard is 12 meters wide and broadcasts advertising by prominent brands such as Mercedes and Estee Lauder

Scala Certified Partner Concept Sign and Display has successfully installed a fully integrated LED billboard at Cuckoo Wharf in Birmingham, United Kingdom. The pioneering 96-sheet LED display has been well received within the billboard sector and is one of Europe’s largest, measuring 12 meters wide and 3 meters high. The billboard features color advertisements from a wide range of companies such as Mercedes, Stella Artois, Estee Lauder, Orange Mobile and other well-known brands.

The Concept team provided a comprehensive turnkey integration service, which included initial design, the installation of the display and its steel support structure, content management and ongoing training and remote monitoring. Installation teams worked over several days, despite snow and ice, to ensure that the digital 96-sheet screen and surround sound component was successfully installed to the distinctive steel structure. This landmark digital installation went live December 21, 2010.

Through its expertise and ability to use LED technology to its fullest capability, Concept developed a billboard with perfect visibility for all advertisers that use the digital display, no matter what time of day or weather conditions.

“We have been a traditional sign business for 13 years and have been involved in numerous digital sign projects over the past six years. As it has become a greater focus for our business, we realized we needed to partner with a mature technology platform that was proven and reliable,” says Sean Morrough, Managing Director at Concept Sign and Display. “We selected Scala after a review of the numerous options in the market and became a Scala Certified Partner in September 2010. With a solution such as this, where our client demands the smoothest playback performance with the highest level of reliability, Scala delivers the best solution in the market. “

“Concept Digital is a great partner for Scala, as they truly understand the environment into which these digital signs are being placed. Their experience and technical knowledge is second to none,” said Damon Crowhurst, Director, Business Development and Services at Scala.

About Concept Sign and Display
Established in 1998, Concept Sign and Display are one of Europe’s leading visual communication experts, providing distinctive sign solutions through the use of bespoke, modular and digital signage. By offering a turnkey approach, we fully encompass the design, project management, manufacturing, installation and after sales service of each project whether a one off sign requirement or a complex multi-site re-brand. We develop and maintain long-term partnerships with our clients, delivering strong design-led products and services to exceed your expectations. More information: http://www.conceptsigns.co.uk

About Scala
Driving more than 500,000 screens worldwide, Scala is a leading global provider of digital signage and advertising management solutions. Scala is the world’s first connected signage company, offering the leading platforms for content creation, management and distribution in digital signage networks and the first unified platform for advertising management of both traditional and digital signage networks. The company’s digital signage customers include Rabobank, IKEA, Burger King, T-Mobile, Virgin MegaStore, Warner Brothers, The Life Channel, Rikstoto, Repsol, NorgesGruppen, Audi, ECE Flatmedia, Kaufhof (Metro Group) and thousands more. Advertising management customers include CBS Outdoor, Clear Channel Outdoor and Newad, among others. Scala is headquartered near Philadelphia, USA, and has subsidiaries in Canada, The Netherlands, France, Norway, Germany, Japan and India, as well as more than 500 partners in more than 90 countries. More information is available at http://www.scala.com.

©2011 Scala, Inc. 350 Eagleview Blvd. Exton, PA 19341. Scala and the Exclamation Point Logo are registered trademarks of Scala.

Source: Scala