RTown Communications, a pioneer in multimedia digital broadcasting in Canada, has announced a strategic partnership with iSIGN Media Solutions Inc., a leader in proximity-based advertising technology. The collaboration aims to enhance customer engagement and increase advertising revenues across RTown’s extensive network of hotels and resorts through the deployment of iSIGN’s Interactive Marketing Solution (IMS) 3.1 software.
Innovative Marketing Solutions Across 346 Locations
Scheduled to begin trials in June 2011, the partnership will see the installation of iSIGN’s IMS 3.1 in 346 RTown locations, including a vast array of hotels, resorts, and retail outlets spanning 27,000 rooms nationwide. These installations will also integrate with RTown’s Digital Out Of Home (DOOH) network across major Canadian tourism hubs like Vancouver, Whistler, and Kelowna.
The IMS 3.1 software is designed to deliver branded content, special offers, and rich-media directly to guests’ mobile devices, enhancing the traditional hotel television network. This technology not only supports existing advertisers with valuable metrics and measurement tools but also attracts new clients by offering real-time data on advertisement performance.
Capturing the Connected Traveler
With smartphone usage surging in North America, the average hotel guest is now more connected than ever. iSIGN’s technology leverages this connectivity, allowing advertisers to target guests effectively during their stay. Studies show that 98% of hotel guests turn on the TV shortly after arrival, and 74% engage with resort TV multiple times a day. This behavior underscores the potential of iSIGN’s solution to influence guests at critical moments.
Don McQuaid, founder of RTown Communications, expressed enthusiasm about the new capabilities: “By integrating iSIGN’s IMS Bluetooth proximity messaging solution, we can reach guests wherever they are in the hotel, enhancing their experience and providing advertisers with a powerful tool to engage with millions of guests each month.”
Boosting Revenues and Advertiser Participation
The partnership is expected to significantly boost RTown’s revenue, with projections of at least a 50% increase over the next three years. The combination of iSIGN’s innovative technology and RTown’s established network creates a robust platform for advertisers to reach a large audience effectively and economically.
Alex Romanov, CEO of iSIGN Media, highlighted the advantages of their technology, “Our Bluetooth™ proximity marketing solution offers a privacy-conscious, cost-effective method for advertisers to connect with guests and gather actionable data to enhance campaign effectiveness.”
About iSIGN Media
iSIGN Media, based in Richmond Hill, Ontario, specializes in location-based interactive proximity advertising solutions. They deliver messages directly to mobile phones using Bluetooth® technology and provide valuable business intelligence back to clients. Further details are available at www.isignmedia.com.
