Providing retailers and brands with strategic guidance and tactical solutions to deliver channel agnostic conversations with customers
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video technologies, today announced its newly formed alliance with integrated marketing and technology services firm SapientNitro.
This alliance offers customers in the retail, banking, service, hospitality and quick-service restaurant (QSR) segments the latest advances in customer engagements and cross-channel communications.
Combining STRATACACHE’s digital technology (such as the STRATACACHE ActiVia for Media Digital Signage and Interactive Suites and the STRATACACHE enVu mall network) with SapientNitro’s customer experience strategy, design and delivery capabilities will create multi-channel experiences that connect consumers with brands through digital signage, kiosks and other in-venue devices resulting in longer, more direct dialogue.
“Shopping, product selection and customer service shouldn’t start or stop at the front doors to the store or branch,” said Chris Riegel, STRATACACHE CEO. “In our relationship with SapientNitro, the complementary nature of our technologies and approach towards multi-channel customer conversations assists our clients in reaching their customers via signage, interactive, mobile and Web technologies. Customer service and interaction must continue to evolve beyond the four walls of the retail location, and the STRATACACHE-SapientNitro relationship will help to further this conversation.”
By matching creativity and technology to what the consumer expects, the STRATACACHE-SapientNitro alliance expands opportunities for retailers and brands by offering a significantly enhanced ability to differentiate a customer’s experience while having a positive operational impact on the business. Customer conversations change from ‘store hours’ to ‘customer hours’ and better serve the customer by enhancing their time, their decision making processes, and their product selection decisions before stepping foot in the retail establishment. Once in the retail environment, multiple digital experiences tailored to the customer’s interest automatically deliver a more compelling shopping or brand experience and create a memorable and repeatable experience.
“SapientNitro is excited about this newly formed relationship with STRATACACHE,” said Chris Davey, SVP, Managing Director and Global Head of Customer Engagement Platforms for SapientNitro. “This alliance creates new beginnings in the retail sector by offering brands innovative options that combine marketing, customer consideration, strategy, media, technology and creativity to enhance customer engagement—ultimately reaching new levels of business growth and sales for both brands and retailers.”
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer. For more information please visit www.stratacache.com, follow us on Twitter at http://twitter.com/STRATACACHE or “Like” us on our Facebook page at http://www.facebook.com/STRATACACHE.
SapientNitroSM, part of Sapient®, is an integrated marketing and technology services firm. We create and engineer highly relevant experiences that accelerate business growth and fuel brand advocacy for our clients. By combining multi-channel marketing, multi-channel commerce, and the technology that binds them, we influence customer behavior across the spectrum of content, communication and commerce channels, resulting in deeper, more meaningful relationships between customers and brands. SapientNitro services global leaders such as Citi, The Coca-Cola Company, Mars, Singapore Airlines, Target, and Vodafone through our operations in North America, Europe, and Asia-Pacific. For more information, visit www.sapientnitro.com or follow us on Twitter @sapientnitro.