ScreenScape Networks Inc. today announced the expansion of its Sponsored Network Adoption Program, a move designed to make digital signage technology more accessible for not-for-profit organizations. Under the program, qualified associations can obtain discounted group licenses and may also be eligible for free marketing support to enhance their messaging capabilities.
ScreenScape, a pioneer in community-based digital signage, enables organizations to streamline their on-site communications and extend their marketing reach to new audiences. The platform allows members to turn any internet-connected screen into a dynamic, content-rich display, fostering better engagement with audiences in physical locations.
Strengthening Community Ties Through Digital Media
Nancy Esson, President of Alpine Ontario, highlighted the value of the program in unifying their 44 member ski clubs. “ScreenScape provides us with the flexibility to coordinate messaging across all sites while preserving each club’s autonomy to promote their own events,” Esson explained. “Our sponsors benefit from this network as well, gaining a level of visibility that was previously unattainable.”
Similarly, Tennis Canada has leveraged ScreenScape to amplify its outreach. Adam Bloom, Director of Marketing and Promotions, emphasized the benefits of centralized messaging: “ScreenScape not only helps us promote major events like the Rogers Cup but also aids in our mission to support tennis development nationwide.”
Squash Canada, another new participant, sees the platform as a game-changer for promoting the sport. “This cost-effective program offers a unique way for clubs and associations to market and connect with people across the country,” said Danny Da Costa, Executive Director of Squash Canada.
Broad Adoption Among Sports Organizations
Other organizations, such as the Ontario Tennis Association (OTA) and Ontario Curling Association (OCA), have also embraced the program. Peter Malcomson, Marketing Manager for OTA, noted that ScreenScape has become a vital communication tool: “We invite tennis clubs to explore how ScreenScape can enhance their visibility both within their communities and across the larger tennis network.”
Kevin Dwyer, President and CEO of ScreenScape, welcomed the growing roster of associations participating in the program. “Our community-based approach eliminates barriers to place-based media adoption,” Dwyer said. “This program empowers organizations to quickly distribute compelling visual content to their audiences, both within their own sites and through the broader ScreenScape Community.”
About the Sponsored Network Adoption Program
The program aims to accelerate the adoption of digital signage within non-profit sectors by offering financial incentives and technical support. This approach helps organizations form content-sharing networks, providing a low-cost yet effective way to reach their audiences.
About ScreenScape Networks
ScreenScape is a leader in community-based digital signage, offering a flexible SaaS platform that simplifies content management and distribution. Members can access shared content resources, engage in cross-promotion, and leverage advertising opportunities, all while keeping costs low.
