rVue, Inc., a subsidiary of rVue Holdings Inc., has announced the launch of its hosted web-based analytics service for digital out-of-home (DOOH) media, available at no cost to businesses. The new service, rVue Analytics, is designed to assist businesses in enhancing their marketing campaigns and optimizing their DOOH networks through detailed performance data.
Key Features of rVue Analytics:
- No Cost Access: rVue Analytics is free to use, eliminating financial barriers for businesses seeking to leverage advanced DOOH analytics.
- Comprehensive Metrics: The service offers metrics including network uptime, Internet connectivity, network location validation, playlist measurements, and geo-tracking.
- User-Friendly Interface: Suitable for both new and advanced DOOH marketers, the platform facilitates quick adoption and sophisticated analysis.
- Network Dashboards: Integration with rVue’s Demand Side Platform (DSP) enables users to access analytics via a unified interface, with automatic tagging of DOOH destinations to minimize errors.
- Buyer Reporting Dashboards: Tracks marketing campaign results on a location-by-location basis, providing detailed proof of playlist performance.
- Executive Summary Reports: Tailored reports for executives, marketers, and operators to streamline access to critical information across departments.
CEO Jason Kates emphasized the company’s mission to simplify the planning, purchasing, and analysis of digital place-based media. “By providing powerful analytics at no cost, we enable DOOH marketers and networks to better serve their customers, improve accuracy in advertising plans, and build stronger networks,” he stated.
Benefits for Businesses:
- Enhanced Decision-Making: Businesses can utilize rVue Analytics to select and bid on effective DOOH networks and optimize network design.
- Increased Advertiser Attraction: Improved data analytics helps attract more advertisers and convert more prospects to customers.
- Improved ROI: The platform aids in maximizing the return on marketing investments by providing actionable insights.
Scalable Infrastructure:
- rVue Analytics operates on the same robust infrastructure that supports the rVue.com DSP, capable of handling networks from a few screens to hundreds of thousands.
Availability:
- The service is currently in use by many of rVue’s top properties and is immediately available to both existing rVue DSP accounts and new clients. For businesses requiring customization or advanced integration, rVue representatives and select service partners are on hand to provide assistance.
