MNM Theatres wanted to leverage technology to update its theaters’ look and to positively impact its customers. By utilizing Allure Global’s digital menu board solution, they are able to draw more customers to the concession stands and increase per caps, all while leveraging an Interruptive Marketing strategy to maximize MNM Theatres’ business objectives.
“The conversion process was totally handled by Allure Global from the procurement of equipment to the installation and design of the new digital menu boards,” states Brad Beck, Vice President of Operations for MMM Theatres. “To say we are no less than 100% satisfied with Allure Global’s services would be an understatement. Twenty-one weeks after the initial installation, we are currently tracking an increase in our concession net sales in the range of 5.95%. Initial data has shown our investment should completely pay for itself in one year or less. This combined with the aesthetics improvements and simple versatility of the digital menu boards has made our investment an overwhelming success.”
“We were extremely excited to have a great partnership with MNM Theatres,” states Craig K. Chapin, President and CEO for Allure Global. “MNM Theatre’s aggressive marketing approach at the concession stands fits perfectly with Allure Global’s digital signage solution and is validated via the results they have seen. We look forward to continue working together to build on these early successes.”
About MNM Theatres
MNM Theatres was started in 1993 and has built a total of four sites operating 48 screens. Currently, MNM Theatres is still operating 40 screens in the Atlanta area with theaters located in Atlanta, Hiram and Cumming, Ga. Norm Shindler, owner, is currently looking to further expand his venture as opportunities arise in the near future.
MNM Theatres prides itself on being a locally owned business centered on families and being an active supporter of its surrounding communities. The company currently employs nearly 200 employees with an approximate annual attendance of one to 1.5 million people and growing.
Source: Allure Global