Innovative solutions capture consumer interest and drive purchase decisions in any retail environment
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, is set to exhibit at the Digital Signage Expo in booth #2225 at the Las Vegas Convention Center February 22-24, 2011. At the expo, STRATACACHE will demonstrate its newest ActiVia Gestural Interactive technology.
While consumer preferences are shifting toward more unconventional means, leveraging an interactive, engaging experience at the point-of-purchase is one of the best ways to encourage and influence purchasing decisions. Now, Gestural Interactive technology is becoming the most sought out in-store advertising medium.
At the forefront of this movement, STRATACACHE applied its innovative Gestural Interactive technology to produce the Gestural Mannequin. This engaging, digital display features dynamic content that is programmed to respond to consumer hand gestures when motion-based sensors and cameras located on/in digital displays are triggered. This technology creates the ultimate, immersive experience for consumers, engaging them to interact with featured in-store products—heightening consumer communication, strengthening brand loyalty and increasing purchase intent.
The technology powering the Gestural Mannequin—STRATACACHE’s ActiVia for Media software—is linked to store inventory data, revealing specific products for consumers to virtually browse via gestures, then select styles and check inventory to finalize their purchases.
“This highly desired, interactive platform delivers great potential for both retailers and brands,” said Chris Riegel, STRATACACHE CEO. “With Gestural Interactive technology, we are able to not only deliver content to help increase purchase intent, but also assist shoppers in finding the right products—improving the customer experience and aligning customers with products that meet their needs and desires.”
ActiVia for Media, a leading digital signage platform, is an affordable and highly flexible solution for in-store and Out-of-Home (OOH) digital marketing. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
Those interested in viewing STRATACACHE’s Gestural Interactive technologies in action should visit booth #2225 at Digital Signage Expo.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.