SONY APPOINTS MAVERICK AS A KEY DISTRIBUTOR FOR BUSINESS PROJECTORS AND LARGE FORMAT DISPLAYS

Maverick, Computer 2000’s specialist distributor of audio-visual solutions, has been selected by Sony to deliver its leading visual displays and projectors in the UK, whilst a wider pan European agreement has also been agreed with Techdata. The alliance brings together the specialist AV skills of Maverick with the business-enhancing technologies of Sony.

Sony is a leading global manufacturer of audio, video, communications and information technology products. Its market-leading projects and large format displays provide solutions of the highest quality for professional users and consumers. Maverick and Sony will work together to ensure that resellers are able to maximise their sales in the professional, business and public sector markets.

Sid Stanley, UK General Manager of Maverick stated: “I am delighted that Sony has selected Maverick as a specialist audio visual distributor.  It is clear that Sony wants to work with distribution partners who can offer the necessary focus, specialist support and close partnership that is required to meet the needs of a demanding marketplace.  Maverick will be offering Sony and its resellers a high degree of service and a specialist touch. Sony has a tremendous heritage with one of the strongest pedigrees in professional display technologies. We look forward to working closely with Sony helping it to maintain and grow its position as a leading player in both the business and education markets by bringing its innovative market leading products to the reseller community.”

Jacob Barfoed, Display UK & Nordic sales manager – Sony Professional added: “On the back of the pan-European agreement with Maverick, this agreement with Maverick in the UK will help us develop our reach into the UK reseller base and support our reseller accreditation programme. Through its specialist AV sales team and with the excellent operational services and credit opportunities they offer customers, we can deliver the support and opportunities the market is looking for.  This is a mutually-beneficial arrangement for our companies but we really believe that the ultimate winner will be the resellers and the end users.”

Sony’s full range of business projectors and large format displays are available to resellers from Maverick with immediate effect.

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About Maverick
Maverick is the specialist audiovisual division of Computer2000 in the UK.  Computer 2000 is the UK and Ireland operation of Tech Data Europe. Through its collection of specialist business units, which include Azlan, Maverick, Brightstar and Datech, it provides resellers with a unique combination of focused expertise in key areas of the market and unrivalled stock-holding, logistics, and financial services. Tech Data Corporation (NASDAQ GS: TECD) is one of the world’s largest distributors of technology products from leading IT hardware and software producers. Tech Data serves more than 125,000 IT solution providers in over 100 countries. Every day, these resellers depend on Tech Data to cost-effectively support the technology needs of end users, including small and medium businesses (SMB), large enterprises and government agencies. Ranked 109th on the FORTUNE 500(R), Tech Data generated $22.1 billion in net sales for its fiscal year ended January 31, 2010. To learn more, visit www.techdata.com.

About Sony Professional
Sony Professional, a division of Sony Europe, is the leading supplier of AV/IT solutions to businesses across a wide variety of sectors including, Media and Broadcast, Video Security and Retail, Transport & Large Venue markets. It delivers products, systems and applications to enable the creation, manipulation and distribution of digital audio-visual content that add value to businesses and their customers.  With over 25 years’ experience in delivering innovative market-leading products, Sony Professional is ideally placed to deliver exceptional quality and value to its customers. Sony’s Professional Services division, its systems integration arm, offers its customers access to the expertise and local knowledge of skilled professionals across Europe. Collaborating with a network of established technology partners, Sony delivers end-to-end solutions that address the customer’s needs, integrating software and systems to achieve each organisation’s individual business goals. For more information please visit www.pro.sony.eu

Follow us on twitter at www.twitter.com/sonyproeurope

For further information please contact:
Sid Stanley
Tel: 0871 880 8742
Mobile: +44 (0)7769 672098
E-mail: sid.stanley [at] maverick.co.uk

Source: Maverick