In a recent and comprehensive study titled “The 2010 Digital Signage Pricing Report,” WireSpring reveals that digital signage systems have become substantially more affordable over the course of the year. This insightful report is now accessible for free on WireSpring’s website and offers an in-depth look at the financial aspects of implementing digital signage systems.
Introduction to Cost Reduction Trends: The report is based on data collected through detailed market analysis and surveys. Bill Gerba, CEO of WireSpring and Senior Writer for the Digital Signage Insider blog, emphasized the ongoing trend towards more affordable digital signage. “Since 2004, we’ve seen a consistent decline in the costs associated with setting up and managing digital signage networks,” explained Gerba. He noted that factors such as the commoditization of key components and broader economic conditions have contributed to this downward trend in prices. Although no significant drop in component prices is expected in 2011, Gerba mentioned that emerging trends like the adoption of smaller screens and improvements in content management technology are likely to continue driving down overall costs.
Breakdown of Digital Signage Costs: The report provides a granular analysis of the expenses involved in deploying digital signage. For a network typical of around 100 screens, the total investment per sign amounts to $3,720. This includes three years of service fees but excludes the costs related to personnel managing the content. The detailed cost breakdown is as follows:
- 40″ LCD screen
- Player hardware
- Software for players
- Display mounts
- Management software and technical support
- Installation services
- Initial project management
This detailed breakdown helps potential investors and businesses understand where their investments go and how they can potentially optimize costs.
Market Insights and Pricing Trends: One of the notable findings from the report is a slight increase in the prices of 40″ LCD screens, which now range between $750 and $1,000. This rebound follows a period of significantly lower prices in 2009. The report also underscores a strong preference for commercial-grade displays over consumer-grade screens, particularly in large-scale installations. Moreover, it highlights that only a small fraction of experienced project managers have never used a Software as a Service (SaaS) management platform, indicating a shift towards more sophisticated, cloud-based solutions in managing digital signage networks.
Survey Methodology: The insights and data presented in the report are based on a survey conducted using the SurveyMonkey platform in November 2010. A total of 279 responses were collected, mainly from the Digital Signage Insider blog readership, though additional participants were reached through various networks including social media. To enhance the accuracy of the pricing information, WireSpring also conducted interviews with several network owners and operators.
Availability of the Report: The full report, which includes over 100 pages of graphs and charts, is available for free download. This report is designed to serve as a valuable resource for anyone involved in the digital signage industry, from project managers to network operators. It offers extensive insights into the current pricing trends and future outlooks, aiding strategic planning and decision-making. A summarized version of the findings can also be read on the Digital Signage Insider blog.
How to get the report
To download the free report — with over 100 pages of informative graphs and charts — please visit http://www.wirespring.com/reports/. A detailed summary of the findings is also provided on the Digital Signage Insider blog, in the article titled “The 2010 Digital Signage Pricing Study: Costs Have Fallen 14%“.
Also the achieved version can be downloaded from below url
