Friday, November 29, 2024

ZetaDisplay Expands European Presence with Strategic Acquisition of Austria’s Peakmedia

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Malmo – ZetaDisplay AB, a prominent provider of digital signage solutions, has taken a significant step to strengthen its foothold in the DACH region (Germany, Austria, and Switzerland) with the acquisition of Peakmedia digital signage GmbH, a leading Austrian digital signage integrator. This strategic move is expected to enhance ZetaDisplay’s financial performance and accelerate its growth trajectory across Europe.

Per Mandorf, CEO of ZetaDisplay, expressed his enthusiasm for the acquisition, highlighting its alignment with the company’s broader strategy to consolidate the European digital signage market. “We are now proactively continuing to drive the consolidation in the European market for Digital Signage,” Mandorf stated. “This latest acquisition complements our DACH platform to further fuel our growth and quality ambitions. The Peakmedia team, in addition to strong financial performance, adds a matching entrepreneurial focus to the group that will positively boost our ever-evolving business and culture. I’m very excited to have them join the group.”

The acquisition marks a continuation of ZetaDisplay’s expansion efforts in the DACH markets, following its previous acquisition in Germany in 2021. By integrating Peakmedia into its portfolio, ZetaDisplay not only strengthens its market presence in Austria but also gains access to a broader customer base across Southern and Eastern Europe, including the Balkans.

Founded in 2012, Peakmedia has grown to manage around 9,000 active licensed installations, supported by over 20 full-time employees. The company’s influence extends beyond Austria, with installations in Germany, Slovenia, Croatia, Hungary, Romania, Italy, and Switzerland, serving a diverse array of blue-chip clients. Peakmedia offers a comprehensive suite of services, including concept design, onsite installation, remote support, monitoring, and content creation.

Jonas Wilhelm, co-founder and CEO of Peakmedia, spoke on the acquisition, noting the strategic alignment with ZetaDisplay. “We made a strategic decision to secure our growth ambition by teaming up with a leading international full-service partner,” Wilhelm explained. “As we scanned the market, we eventually saw ZetaDisplay as the ideal partner, combining a similar entrepreneurial culture and values, as well as an appealing international customer portfolio with attractive concepts and software development capacity.”

Wilhelm also emphasized that Peakmedia will initially continue operating under its brand to maintain its strong market position, while gradually integrating operations and aligning business strategies with ZetaDisplay’s broader offerings.

Reference: https://www.zetadisplay.com
https://www.peakmedia.at/

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