Wednesday, November 29, 2023

WATCHOUT on tour in The Great Journey across Europe

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WATCHOUT on tour in The Great Journey across EuropeMulti-image software powerfully enhances the intersection of Education and the Visitor Experience

Dutch installation Artist, Judith Nab has created a fully immersive theatre experience in the form of a custom-built digital bus tour for children aged between 4 to 7 years. Established in 2010, The Great Journey was first located in Flanders, Belgium. After two years it moved to Amsterdam and in late 2012 it embarked on a European-wide tour. Since opening, the tour has received over 10,000 visitors.

The bus uses WATCHOUT™ multi-image and presentation software, which was supplied by WATCHOUT Premium Partner, AV Trade to manage digitally animated multimedia content over LCD screens positioned on the bus windows.

The Great Journey (c) Judith Nab.

The experience takes the young travellers on a journey around the world in 37 minutes, exploring faraway countries and places such as mountains and valleys, dark woods and even the bottom of the sea.

“For some children, theatre and cultural activities are not always accessible. Our bus makes a stop right in front of schools and takes them on a trip,” says Judith Nab.

Inspired by a 6-month journey across the world when Nab was just ten years old, Nab created all the animated drawings with her father Dirck Nab.

“WATCHOUT gave us the opportunity to work with foreground and background images and adapt them to our needs. WATCHOUT is easy to use and very reliable.”

“WATCHOUT was a good choice for this installation and combines education and the visitor experience,” says Jan Breel, Managing Director at AV Trade.

Fredrik Svahnberg, Marketing Director at Dataton adds: “the creative ways in which WATCHOUT is used always impresses us. We’re delighted that this experience has been so successful for thousands of children across Europe.”

The Great Journey’s tour schedule can be found at

About Dataton

Established in 1973, renowned Swedish show control developer and manufacturer, Dataton this year celebrates its 40th year in business. The company serves its core markets in multi-media entertainment, visitor attractions, digital signage scenography, event production and corporate A/V. The company’s flagship products include the WATCHPAX™ media server, award-winning Dataton WATCHOUT™ multi-display production and presentation system as well as the intuitive Dataton PICKUP™ audio guide. The entire range is supported by Dataton’s established global distribution and reseller network.

For further information about this and other leading products please visit or contact:

Manufacturer Enquiries
Fredrik Svahnberg
Dataton AB
Telephone: +46 70 3228557
Fax: +46 13 138445
Email: fredrik [at]

Katinka Allender, K-Communications & Associates
Telephone: +44 (0) 1491 571402
Mobile: +44 (0) 7887 711 246
katinka [at]

Source: Dataton

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