Wednesday, November 29, 2023

AIMS implements digital signage network for Amwaj Rotana in JBR

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AIMS digital signage network Amwaj RotanaProject includes installation of 32-inch Mirror effect Displays

Advanced Interactive Media Solutions (AIMS), the GCC market leader in digital signage solutions, today announced that it has deployed digital signage network at Amwaj Rotana, part of the Rotana chain of hotels, located in Jumeirah Beach Residence (JBR), Dubai. In the multi-phased project, the hotel implemented cutting-edge digital signage throughout the premises.

AIMS installed digital signage network of 32-inch Mirror Displays near the elevators, with screen displays scheduled and controlled using SCALA 5 content management platform, allowing the hotel to feature news and entertainment for guests waiting for the lift. AIMS also cooperated with the hotel to design the content of the signage network to feature various promotions and announcements.

Ahmed ElRidi, CEO of Advanced Interactive Media Solutions, UAE, said: “The SCALA 5 content management platform allows Amwaj Rotana to have full control of the content, making it easier to develop and deploy strategic branding campaigns using the digital signage network. AIMS has provided an end-to-end solution for this project, which demonstrates the huge benefits of digital signage technology in the hospitality industry. Moreover, the continuing partnership between AIMS and the prestigious Rotana chain of hotels strongly validates the quality and value of our services to the Rotana brand.”

Timur Ilgaz, General Manager at Amwaj Rotana, said: “AIMS has established a solid track record with the digital signage solutions developed for Murooj Rotana and Towers Rotana. It was therefore an easy decision for us to take advantage of their specialized expertise and experience in developing customized solutions for the hospitality industry. The digital signage network certainly complements the hotel’s image and we are looking forward to expanding this partnership in the future.”

Amwaj Rotana is the third hotel under the Rotana brand after Murooj Rotana and Towers Rotana that has adopted the SCALA platform as a digital signage network.

About AIMS:

Advanced Interactive Media Solutions (AIMS) is the GCC market leader in Interactive Digital Campaign creation and management, taking a client’s message from concept, through design, deployment and monitoring. AIMS taps the power of interactive, temporary, standalone Digital Signage Solutions to deliver to advertisers and agencies in the Middle East the most compelling and effective tailor-made campaigns for their target audience. AIMS offers customers the unique proposition of immediate ROI and their full satisfaction by supplementing its advanced solution of content creation and management, email and social networking, interactive displays (Augmented Reality, 3D Projection Mapping), mobile applications (QR Coding, iPhone & Android applications), and telecom technologies (Bluetooth, 3G, wifi) with a state-of-the-art audience measurement solutions.

AIMS services include consultancy on Digital Campaigns, concept development, location assessment, location provisioning (malls, cinemas, public areas, etc.), Digital Network implementation, Digital Content creation, Anonymous Audience Measurement, and distribution, installation, maintenance and monitoring.

For more information or for sales enquiries, please visit: or contact Tel:
04-4279669 Email: sales [at]

For more information, please contact:
Orient Planet PR & Marketing Communications
Tel:  00971 4 4562888
Email: media [at]

Source: Advanced Interactive Media Solutions

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