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Scala to Unveil Innovative Digital Signage Solutions at ISE 2013

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Amsterdam, February 2013 – Scala, a leading provider of digital signage solutions, is set to showcase an array of cutting-edge technologies at Integrated Systems Europe (ISE) 2013. The event, taking place at the RAI Congress Center in Amsterdam, will feature Scala at Booth 10-N129, where visitors can explore interactive features designed for mobile devices, new integrations with social media platforms, and the launch of Scala’s compatibility with the new Samsung Smart Signage Platform.

Scala Enterprise: A Leap Forward in Digital Signage

The highlight of Scala’s presentation will be the debut of Scala Enterprise, the latest iteration of its software suite. This new release is built using state-of-the-art development techniques, offering a fast and efficient web application. Key enhancements include:

  • Modern User Interface: The new user-interface emphasizes fluidity, power, and consistency. Features such as ‘Drag and Drop’ capabilities, enhanced information highlighting, and seamless workflow links are designed to improve user experience.
  • Android Player Support: Scala Enterprise now supports a range of Android-powered media players and photo frames, enabling dynamic and interactive content through HTML5.
  • HTML5 Content: Both Android and classic Scala Players will support HTML5, facilitating the creation and playback of rich, interactive web content.
  • Enhanced Integration and Extensibility: The new web service APIs allow for greater integration, control, and extension of Scala’s functionality, supporting role-based access and content management.

Interactive Retail and Corporate Solutions

Scala will also demonstrate several interactive solutions aimed at enhancing retail and corporate communications:

  • Mobile Interactivity: Scala’s ‘Fling’ solution allows users to transfer content from a tablet to a larger screen with a simple swipe. This feature is available on Android, Windows 8, and iOS tablets.
  • Interactive Car Configurator: Customers can customize car models and accessories on an Android tablet, with real-time visualizations displayed on a large screen.
  • Mobile Phone Store Solution: Integrating music, content triggering, and sound-supported advertising, this solution ensures a seamless audio-visual experience in retail environments.
  • Advanced Analytics: Scala iS leverages historical POS data and external factors to create optimal playlists for specific time slots in retail and quick-service restaurants.

Partner Showcases

Several Scala partners will join the showcase, highlighting the integration and versatility of Scala’s solutions:

  • Samsung: As the main screen sponsor, Samsung will provide over 20 interactive LED displays. The integration with Scala Enterprise and Samsung Smart Signage Platform offers a robust digital signage solution.
  • Mdina Media: Displaying Scala Certified Players with the latest AMD and Intel technologies.
  • Adder Technology: Demonstrating AV and KVM connectivity solutions for digital signage.
  • Christie: Featuring a video wall made of 35 MicroTiles with dedicated content.
  • StreamAlot: Presenting an in-store music solution seamlessly integrated with Scala.
  • IAdea: Showcasing advanced digital signboards for retail and corporate environments.
  • MediaVue: Providing high-performance digital signage player PCs.
  • NanoLumens: Displaying the NanoSlim DS Technology for large-format LED displays.
  • Intel: Featuring the Intel AIM Suite for real-time audience measurement and analytics.
  • Panphonics: Demonstrating directional audio solutions for effective in-store marketing.

Tom Nix, CEO of Scala, emphasized the significance of these innovations: “HTML5 and Android support, along with our integration with Samsung’s new platform and comprehensive retail solutions, highlight Scala’s ability to lead with advanced, practical concepts. These solutions enhance interactive shopping experiences, boost sales, and reduce churn for retailers, while providing business leaders with tools to make informed decisions based on real-time data.”

For more information on Scala’s offerings and to experience these innovations firsthand, visit Booth 10-N129 at ISE 2013.

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