June 1, 2023


Digital Signage, DOOH News and Information

Atlas Oil Company Selects inOvationTV Media Platform For Its Corporate and Dealer Base

4 min read

inOvationTV_logoSuccessful launch delivers increased customer satisfaction and measurable sales lift, and drives expansion

Gas Station TV (GSTV), America’s #1 video network at the pump, and Wayne, a GE Energy Business and global innovator of fuel dispensers and technologies, are pleased to announce that, Atlas Oil Company has signed an agreement whereby the national fuel supply and distribution company will rollout the inOvationTV media platform (iOTV) to its dealer base.

With the inOvationTV Wholesaler Partner Program agreement, approximately 50 Atlas sites across Chicago and Indianapolis have been earmarked for inOvationTV installation, with further expansion plans in the works. All participating stations will have their Ovation dispensers retro-fitted on-site with the turnkey forecourt media program, fully funded by inOvationTV.

Atlas sites already installed with iOTV have reported positive customer feedback and measurable sales lift – prompting the company to expand the availability of inOvationTV across its dealer base.

“Based upon the strong results achieved through our initial inOvationTV stations in Chicago, Atlas is extremely confident that extending the program to our dealers throughout the market, and in Indianapolis will net significant impact,” explained William Shaver, executive vice president of retail, Atlas Oil Company.

“Not only did inOvationTV provide immediate impact on the customer experience, it helped drive significant lift in our promotional sales,” added John LeBlanc, director of stores and training, Atlas Oil Company. “In the locations carrying iOTV and our related promotional spots, pizza sales increased 25 percent, breakfast sandwich sales were up 60 percent, and energy drink sales rose 50 percent.”

The lift results at the Atlas stations are consistent with the performance indicators tied to inOvationTV around the country. “We’re very pleased with the positive impact we had on Atlas’ business performance,” said David Leider, CEO, GSTV. “The results coming out of the Atlas in Chicago mirror the customer satisfaction and sales results we’ve documented with other wholesale and retail partners.”

The inOvationTV Wholesaler Partner Program through which Atlas will offer the media platform is designed to make it easier for fuel suppliers to extend their services and leverage iOTV as a simple, cost-effective added-value solution for their customers.

In addition to the benefits to the wholesaler, the inOvationTV Wholesaler Partner Program also enables significant benefits for the wholesaler’s customers. For their dealers, the free program includes:

    • $25,000 (average per-station value) Capex retrofit
    • Six-year full service and maintenance warranty from Wayne
    • GSTV’s exclusive broadcast-level media content
    • Customized promotional ads for their station and products

“Adoption of inOvationTV among oil companies and individual gas retailers has grown steadily since we launched the program in 2011, continued Leider. “Now, with the inOvationTV Wholesaler Partner Program, we anticipate our growth rate to quicken substantially, rapidly increasing our market and retailer penetration.”

GSTV and Wayne continue to actively seek wholesalers servicing dealer groups in Dallas, Los Angeles, San Francisco, and other major markets to participate in the new program. Interested parties can contact GSTV Retailer Relations at 248.581.2981, Wayne Service Solutions, at 512.388.8545 or e-mail inOvationTV [at] gstv.com.

For more information about the inOvation media platform, visit www.inovationtv.com.

About Atlas Oil Company

Atlas is a premier national fuel supply and distribution company. With 24/7/365 operations, Atlas meets the fuel and service needs of businesses, municipalities and government agencies in 20 states. Atlas also supplies fuel to nearly 400 gasoline convenience stores throughout Illinois, Indiana, Michigan and Ohio.

Headquartered in Taylor, Michigan, Atlas maintains operational centers in Taylor, Michigan; Niles, Michigan; Hammond, Indiana; Houston, Texas and Toledo, Ohio and satellite offices in Minneapolis, MN; Scottsdale, AZ; La Feria, TX; Odessa, TX; and Albuquerque, NM. The company was named one of Metropolitan Detroit’s “101 Best and Brightest Companies to Work For” in 2010 and 2011, a “Top Workplace” by the Detroit Free Press for the past four years, and earned a spot on the Inc. 5000 list of fastest growing private companies in 2009, 2010 and 2011.

About GSTV:

Gas Station TV (GSTV) is America’s #1 video network at the pump. Delivering the hard to reach, on-the-go consumer, GSTV reaches more than 38 million monthly viewers at the nation’s leading gas retailers in 110+ U.S. DMAs. Through its inOvationTV partnership with Wayne, a GE Energy Business, the network is on track to increase its monthly reach to over 70 million.

Offering an industry-leading experience, GSTV engages, influences and drives consumers to action on behalf of its advertisers and gas retailers with exclusive content including news from CNN’s Headline News, entertainment headlines from Showbiz Tonight, sports from ESPN, business and personal finance reports from Bloomberg TV, and GSTV’s original social media program, “Your Neighborhood,” in addition to local weather updates from AccuWeather. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, like us on Facebook: Facebook.com/GasStationTV, and subscribe to our YouTube channel: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.

About Wayne, a GE Energy Business:

Wayne is a component of GE’s (NYSE: GE) 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacturing and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispensers, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified. http://www.wayne.com


Tanisha Leonard
(248) 581-2983 – office
(248) 709-4177 – mobile
tanisha.leonard [at] gstv.com