Program to be Presented to Up to a Thousand Chevron and Texaco Retailers Free of Charge
Gas Station TV (GSTV), the largest national away-from-home television network at the pump and Wayne, A GE Energy Business and global innovator of fuel dispensers and technologies, are thrilled to announce that Chevron has approved inOvationTV for its Video at the Pump Program. inOvationTV is available for immediate use by Chevron and Texaco branded retailers and is offered with no charge to retailers approved by GSTV and Wayne. inOvationTV is available as a retrofit to existing Wayne Ovation™ fuel dispensers, or can be included at no charge with new Ovation dispenser purchases.
“Gas Station TV has been an approved forecourt media vendor for Chevron’s Video at the Pump Program for the last five years. We are pleased that Chevron has approved the inOvationTV platform for Video at the Pump,” conveyed David Leider, CEO of Gas Station TV. “We are happy to bring our great content experience, and Wayne’s technology expertise, to help Chevron and Texaco branded retailers enhance the fueling experience of their customers, and also help drive incremental fuel and c-store sales,” Leider added.
Chevron retailer, Dan Dawson, in Austin, Texas, expressed his utmost satisfaction with inOvationTV, as he has seen firsthand that the tool is a critical medium to expand his business. “Wayne made the install seamless, and GTSV helps me with my custom promotions,” said Dan Dawson. “It’s all turnkey, and at no cost to me.”
“The inOvationTV program will help differentiate Chevron and Texaco branded retail sites from those of other retailers, and will support retailers in their efforts to increase customer loyalty, ” says Wayne Global Account Manager, Brett Walls.
inOvationTV was co-developed by GSTV and Wayne and launched in September 2011. Once fully deployed, inOvationTV will triple GSTV’s monthly viewership to more than 70 million consumers.
Fuel retailers outfitted with inOvationTV can inform and entertain their customers with GSTV’s exclusive content experience, including news from HLN, entertainment headlines from Showbiz Tonight, sports recaps from ESPN, business and personal finance reports from Bloomberg TV, local weather from AccuWeather, and GSTV’s original social media television show, “Your Neighborhood.”
To learn more about inOvationTV for Chevron, please visit: www.inovationtv.com/chevron.
Chevron Corporation is one of the world’s leading integrated energy companies, with subsidiaries that conduct business worldwide. The company’s success is driven by the ingenuity and commitment of its employees and their application of the most innovative technologies in the world. Chevron Corporation is involved in virtually every facet of the energy industry. The company explores for, produces, and transports crude oil and natural gas; refines, markets, and distributes transportation fuels and other energy products; manufactures and sells petrochemical products; generates power and produces geothermal energy; provides energy efficiency solutions; and develops the energy resources of the future, including biofuels. Chevron Corporation is based in San Ramon, Calif. More information about Chevron Corporation is available at www.chevron.com.
Gas Station TV (GSTV) is the largest national away-from-home television network delivering a one-to-one consumer viewing experience. Since its inception five years ago, GSTV has grown from a five-station pilot in Dallas to more than 31 million monthly viewers at the pump in more than 100 U.S. DMAs at the nation’s leading gas retailers. With offices in Chicago, Detroit, Los Angeles, and New York, GSTV is a proven tool for driving business for advertisers and increasing the revenue stream for gas retailers. As the first independently audited and measured network in the gas space, GSTV delivers Nielsen verified viewership, demographics, dwell time, network size, and recall. For more information, please visit GSTV.com, follow us on Twitter @GasStationTV, on Facebook: Facebook.com/GasStationTV, and on YouTube: YouTube.com/GasStationTV. Gas Station TV is a Destination Media, Inc. company.
About Wayne, A GE Energy Business:
Wayne is a component of GE’s (NYSE: GE) 2011 acquisition of Dresser, Inc. and is a global leader in the design, manufacture and servicing of forecourt fueling solutions where reliability and uptime are critical. Dispenser, payment platforms, control systems and technology from Wayne play an essential role in traditional and alternative fueling sites around the world. Wayne is ISO14001 certified. www.wayne.com
Source: Gas Station TV