America’s Leading Watch Retailer Selects YCD Multimedia’s Digital Signage Platform to Create Unique Customer Experience3 min read
YCD Multimedia, a global leader in providing smart digital media solutions to the retail business world, today announced that TOURNEAU, America’s leading watch retailer, has selected YCD’s C-nario Messenger digital signage platform as the engine behind a unique video display in its new concept store in South Coast Plaza, Costa Mesa, California. The integrator was Media Services Worldwide, a US provider of design, integration and installation services.
The video display comprises four screens in a row, displaying synchronized content of clips and images across the entire configuration. The unique video display is part of TOURNEAU’s new store design, making the process of watch-shopping more inviting and interactive, departing from the traditional “behind the counter” client/sales relationship to a more personalized experience.
The new installation joins another implementation of C-nario Messenger at TOURNEAU’s concept store on 510 Madison Avenue in New York City. This store includes YCD-based four video walls. TOURNEAU also plans to implement YCD’s platform in its store on 57th Street in New York.
“Using sophisticated video displays is part of our effort to modernize the experience of watch purchasing,” said Jason Filiano, IT Manager, TOURNEAU NY. “Our reputation is based on more than 100 years of high quality, excellent service and satisfied customers. Adopting new technologies for our stores is another milestone in providing the best customer experience.”
“YCD is proud to be selected by TOURNEAU for its stores, indicating C-nario Messenger’s ability to create ambiance and style,” said Sam Losar, President of YCD USA. “The digital media at TOURNEAU shops attract customers and create unique customer experience, while combining infotainment with enhanced branding.”
C-nario Messenger is a complete digital signage display, distribution and management software platform that provides better-than-broadcast quality playback in any shape, size and resolution. C-nario Messenger is characterized by its superb multi-display playback engine, as well as its advanced management, monitoring and control tools. In addition, the system is based on open architecture, which makes it easy to customize and adapt to different needs.
About YCD Multimedia
YCD Multimedia is an industry leader providing corporations and organizations worldwide with advanced digital media solutions and applications within the retail environment, as well as other industries. YCD’s flexible platforms help businesses attract clients, reinforce branding and ensure a measurable impact on their business. YCD’s end-to-end offering combines strategy, professional services and technology to increase profits, optimize product mix and enhance the customer experience. To date, the company has partnered with over 2,000 customers, including Fortune 500 corporations and some of the world’s most recognized brands, such as Burger King, Coca-Cola, Toyota, Estee Lauder, Ferrari, Cartier, and Diesel. Founded in 1999, YCD Multimedia is headquartered in the United States with offices in the United Kingdom and Israel, and has an international network of resellers serving clients around the globe. In October 2011 YCD acquired C-nario, a global provider of digital signage software solutions. For more information, visit www.ycdmultimedia.com
Established in 1900, TOURNEAU is the leading retailer of luxury watches in the United States, offering more than 100 world famous brands, including Rolex, Patek Philippe, Cartier, Omega, Breitling and Tag Heuer in more than 8,000 unique styles. The company’s thirty plus stores also sell Certified Pre-Owned timepieces and watches under the TOURNEAU brand. Considered “the watch authority,” TOURNEAU is known for its extensive selection and unparalleled customer service.
Kanaan Public Relations
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Source: YCD Multimedia