Atlona®, a leading digital connectivity solutions provider, today announced that it has appointed Jeff Meyer as the company’s director of business development for the EMEA and Asia Pacific regions. In his new role, Meyer is responsible for Atlona’s sales in these territories, and will be instrumental in shaping the company’s international business strategy. Prior to joining Atlona, Meyer’s company AV Consulting International (AVCI) worked in partnership with Global AV Network to manage Atlona’s international sales.
Meyer is an accomplished international business professional with more than 18 years of experience managing business development, sales, and marketing for leading A/V and IT companies. After starting his career with Kensington in Silicon Valley, Meyer was expatriated to U.K. as the company’s first EMEA product marketing manager. There he helped build Kensington and its subsidiary gaming line, Gravis, into tier-one international consumer electronics brands. In addition, Meyer helped lead worldwide business development for Liquid Audio, Runco International, InFocus, and Belkin.
Meyer’s experience and extensive network of contacts in more than 50 countries led him to start AVCI, which assisted residential and commercial brands with establishing an export footprint. In addition to Atlona, AVCI has consulted for Datasat Digital Entertainment, DVDO, Fortress Seating, On Controls, MSR Acoustics, and Sherbourn.
“Having worked so closely with Jeff before, he was the obvious choice for this significant role in Atlona’s continued growth in the EMEA and Asia Pacific regions,” said Ilya Khayn, president and CEO, Atlona. “His proven track record for producing great results is something Atlona has experienced first-hand, and we look forward to working side by side with him in the future.”
“I have worked with Atlona’s knowledgeable sales and technical staff for years and always felt like part of the team,” said Meyer. “I look forward to driving Atlona’s international strategy and continuing development of the strong partner network necessary for supporting Atlona’s growing demand. It will be an exciting 2013 for Atlona internationally, and we will kick it into high gear starting at ISE 2013.”
Meyer is located in Milan, Italy.
Atlona® is a leading provider of innovative connectivity solutions to the audio/visual and IT markets. Since 2003, the company has been designing and engineering award-winning products for a diverse range of residential and commercial A/V and IT applications, including education, business, government, entertainment, healthcare, and other markets.
Atlona’s products and services enable system designers, integrators, consultants, and installers to create scalable, customized solutions that keep their organizations on the cutting-edge, increase efficiencies, exceed customer expectations, and lower costs. Atlona focuses on delivering products with the innovative features and reliability customer’s demand, all at the best value in the industry.
More information about Atlona is available at www.atlona.com.
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