Vancouver, BC — Keywest Technology’s MediaZone Pro is playing a pivotal role in the innovative digital signage ad network developed by Solara360, which is transforming sports bars across North America. Solara360, headquartered in Vancouver, British Columbia, has successfully assisted its 12th franchisee in deploying this advanced advertising technology, with Keywest’s MediaZone Pro at the heart of the system.
Solara360’s network features turnkey digital signage packages designed for easy installation and minimal on-site maintenance. Each sports bar in the network is outfitted with up to 10 Solara360 HDTV displays, Keywest Technology’s MediaZone Pro digital signage players, and signal distribution technology. This setup facilitates the seamless integration of local advertisements with live HD sports broadcasts from satellite or cable sources.
Nick Nichols, president of Keywest Technology, expressed enthusiasm about the partnership, stating, “We are excited to be an integral part of the rollout of this innovative digital signage ad network. Our MediaZone Pro offers Solara360 an easy-to-install, reliable media player that is fast and simple to update with new content and playlists over the Internet.”
Franchise-Based Expansion
Solara360’s expansion follows a franchise model, where franchisees purchase territories containing 10 sports bars. These bars are equipped with Solara360’s proprietary HDTV displays and Keywest Technology’s MediaZone Pro players. This model ensures the consistent delivery of local ad content alongside HD sports coverage without requiring complex processing or scaling of the broadcast content.
The MediaZone Pro players receive advertising playlists and content over the Internet from Solara360. Ads are displayed in an “L” shaped on-screen graphic, while live HD sports action is broadcast in real-time, leveraging the HDMI port for HD content and the DVI port for Internet-fed advertisements.
Comprehensive Digital Signage Solution
MediaZone Pro stands out as a comprehensive digital signage system, combining both the media player and the software required to create and schedule engaging media playlists. The system supports various content formats, including text, graphics, video, and animation.
About Keywest Technology
Keywest Technology specializes in turnkey digital signage solutions, including kiosks, software, and content creation services. The company is known for pioneering interactive digital signage, merging dynamic display technology with interactive kiosk capabilities. For more information, visit Keywest Technology.
About Solara360
Solara360 manufactures its exclusive commercial-grade 1080p HD LCDs, specifically designed for its Digital Signage Network. The company is expanding globally through a unique franchise model, creating community-based digital signage networks with both global broadcasting and narrowcasting potential. Solara360’s market uniqueness lies in its exclusive LCDs, proprietary remote management software, and innovative franchise business approach.
