This campaign organised by the Outdoor Media Centre and produced by Grand Visual sees the Out of Home industry come together to nationally promote the search for missing people across the UK. The value of the advertising space donated by the industry overall is estimated at over £1million, and the campaign is estimated to reach over 10 million adults. The ads will include details of individual missing people, creating awareness of the new number to call for sighting (116 000) and harnessing the public’s help to join the search. Bill Wilson, Operations Director at the Outdoor Media Centre, said: “Outdoor advertising is able to reach a mass audience again and again, so it’s really the perfect medium to help the authorities find some of the missing people, whose stories are so important but too often slip under the radar. The Outdoor Media Centre and our members feel strongly that we can make a difference to the hundreds of thousands of families who are living each day not knowing when they’ll see their loved ones again.” Spencer Sheen, Head of Retail and Media at Gatwick Airport, said: “Here at Gatwick, we are pleased to support this worthwhile charity and help passengers become aware of the thousands of people who go missing in the UK every year. The more exposure this campaign gets, we hope the more missing people will be found.” Stephanie Sheth, Marketing Manager at Eye, said: “We are proud to be able to commit our media to such a worthy cause, ensuring Eye alongside other outdoor media owners play an active part in helping the charity find a number of missing persons.” To find out more visit www.missingpeople.org.uk/kate. Give £3 to the charity by texting SEARCH to 70990.
Source: Eye Out-of-Home