When Fresh Grocer was looking to add touch screen self-service deli ordering kiosks to their busy Philadelphia, PA locations, they chose Ping HD. The goal of the system was to alleviate the long lines that usually accompany the lunch ordering crowd. With the new kiosks, a customer can walk up to the kiosks, place their order, do a little shopping while the order is being prepared and within minutes return to the pickup station for their order.
With wireless communication back to the preparation station, a customer can easily order a variety of signature sandwiches or build their own custom creation from a full menu right on the touch screen.
“We are automating the entire sandwich ordering process. The kiosks are user friendly, accurate and fast… and the customers are responding positively”, Said Ross Del Romano, of Fresh Grocer. “Our customers are benefiting from an enhanced shopping experience that not only saves them time, but also is increasing our sales figures at the Deli and throughout the store. In the first week, three kiosks generated $10k in sales which exceeded our expectations.
Kevin Goldsmith, Ping HD’s Director of Digital Media Operations says “The software enables Fresh Grocer to automatically offer product up-sells such as premium meats, side orders, salads and French fries etc… which alleviates the reliance on deli staff to remember to up-sell and allows them to focus on preparing the orders. Careful consideration went into the planning and execution of this self-service solution. The kiosks are strategically positioned in the stores to avoid bottle necks and the deli area has been reformatted to accommodate a special pick up area to avoid unnecessary congestion and lines.”
About Ping HD
Ping HD is a full service digital media company. Whether you are looking for digital menu boards, digital signage networks, right the way through to interactive touchscreen solutions, Ping HD can provide you with a solution specific to your requirements. Working with leading hardware and software vendors, Ping HD provides a robust bullet proof solution backed up with outstanding customer service and after sales support.
About The Fresh Grocer
Founded in 1996, The Fresh Grocer is an accomplished grocer providing high quality perishables in an urban environment operating in the Greater Philadelphia area. The Fresh Grocer is committed to understanding the needs, tastes and heritages of the communities in which our stores are located, and makes it a priority to offer an assortment of products and services to meet those various needs.
Source: Ping HD