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Eye partners with TEEN VOGUE to promote Back to School Saturday event at malls

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Eye TEEN VOGUE Back to School Saturday event at mallsTEEN VOGUE Back-to-School Saturday™ will take place on August 11, providing consumers with exclusive shopping incentives, special offers, events and more, from dozens of retailers, brands, and shopping centers nationwide.

The campaign will feature custom TEEN VOGUE Back-to-School Saturday™ promotions throughout Eye properties in the top 20 DMAs, reaching over 58 million visitors a month with backlit posters and mobile messaging, powered by Mobiquity Networks. The promotion will run from July 2nd to August 12th offering teen shoppers – and their parents – special sales, free samples and events from participating retailers.

“All of Eye’s Out-of-Home assets, from mobile to in-mall, are the perfect complement to the excitement we are looking to create on Back-To-School Saturday”, says TEEN VOGUE VP/Publisher, Jason Wagenheim.

Jeff Gunderman, SVP and General Manager at Eye USA says, “We are excited about partnering with TEEN VOGUE to bring this initiative to the malls where so much Back to School shopping occurs. It will get prominent placement in iconic mall properties across the country to help drive local awareness and activation.

The impact of Back to School shopping is in the billions, so this is a fantastic initiative for retailers and brands to grow sales during this critical time.”

Click here to find out more about Teen Vogue’s Back-to-School Saturday.

EYE also recently launched Amplify by Eye, the world’s largest mobile enabled digital Out-of-Home network. Amplify is a technology-agnostic platform that enables advertisers to extend traditional Out-of-Home campaigns onto mobile phones. Click here to find out more about Amplify.

Source: Eye Out-of-Home

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