PrimaSeeTM influences customers as they make vending machine purchases
STRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video acceleration technologies, today revealed its new translucent digital signage product—PrimaSee VendingTM.
Making its first debut into the vending manufacturer marketplace, PrimaSee is a translucent digital display that showcases high-definition, dynamic video advertisements embedded within the glass panel of a vending machine. These see-through promotional videos correspond with products visible in the backdrop.
Creating a unique point of differentiation, PrimaSee allows brands to showcase multiple translucent messages and update them instantaneously to maximize brand awareness, influence purchase decisions, and provide an innovative, interactive experience for consumers. Adding to its unique capabilities, PrimaSee Vending features an embedded media player, allowing for seamless content updates based on current products and promotions.
“PrimaSee Vending is the latest development within our PrimaSee product suite,” said Chris Riegel, STRATACACHE CEO. “This technology provides full-motion, high-impact video to assist consumers with purchase decisions, all while allowing them to view the product on the shelves behind the message. Truly transforming the vending machine experience, this unique technology will alter college campuses, cafeterias and break rooms within the next year.”
The software powering the PrimaSee experience—STRATACACHE’s ActiVia for Media—is a leading digital signage platform. This highly optimized, Web-accessible solution provides the necessary tools to create, schedule, manage and monitor marketing messages. Users can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.
STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, restaurant, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.For more information, visit www.stratacache.com, follow us on Twitter @STRATACACHE or “Like” us on Facebook.