Reflect Systems, Inc., the premier rich media solution provider dedicated to helping clients maximize sales and strengthen brand loyalty through an enhanced in-store experience, will begin deploying ReflectView for Ferguson, the largest global wholesale distributor of plumbing supplies and the second largest company in the waterworks industry.
The ReflectView software suite will provide Ferguson control over the management, distribution and playback of high-definition media content. It also supports the integration and management of open standards for content and apps created in Flash and web technologies.
ReflectView will provide Ferguson with a platform to display up-to-date, dynamic messaging and videos that effectively communicate the latest trends, technologies and products. From plumbing products to lighting and home appliances, Ferguson customers — both trade professionals and private homeowners — can expect a style and service level consistent with Ferguson’s history of providing world class service.
With its comprehensive in-store rich media solutions (which include a partnership with Christie Digital for rollout implementation), Reflect ensures that Ferguson’s on-premise displays are strategic, informative and visually compelling, resulting in maximum customer engagement.
“Reflect is excited to be working with Ferguson to help the company maximize sales, strengthen brand loyalty and provide a better overall experience for its customers,” said Bill Warren, Chief Executive Officer of Reflect. “Ferguson’s customers are constantly reacting to changes in style and technology, so dynamic digital signage is the perfect fit for a company like Ferguson that is dedicated to keeping its customers on the cutting edge.”
With ReflectView, Ferguson will also be able to provide real-time appointment messaging in showrooms for customers. Ferguson locations consist of the conventional contractor counter, showrooms or a combination of both, so the ReflectView system also allows Ferguson to target customers by location and sales channel within each location.
“Ferguson customers expect exceptional service, quality products and in-depth knowledge. We expect the same from our partners, which is why we chose to work with Reflect,” said John Gillespie, Director of Marketing for Ferguson. “We looked at several other providers and were impressed by Reflect’s successful track record for providing digital solutions to thousands of locations seamlessly. Their software provides us with the ability to customize digital messages and reach more locations with more options for content and control, so we can create dynamic customer experiences more easily and reliably.”
Headquartered in Newport News, Va., Ferguson is the largest wholesale distributor of plumbing supplies in the U.S. and a major distributor of HVAC/R equipment, waterworks and fire protection products, and industrial pipes, valves and fittings. Ferguson is committed to the growth of their business, their people, and their support of the communities in which they do business. Ferguson has sales of $8.8 billion and approximately 17,500 associates in 1,300 service centers located in all 50 states, the District of Columbia, Puerto Rico, Mexico and the Caribbean. For more information, visit www.ferguson.com.
Ferguson is part of Wolseley plc, the world’s largest specialist trade distributor of plumbing and heating products to professional contractors. Group revenue for the year ended July 31, 2010, was $20.7 billion. Wolseley has around 47,000 employees operating in 25 countries and is listed on the London Stock Exchange and is in the FTSE 100 index of listed companies.
Founded in 2001, Reflect is a leading, national full-service provider of digital out-of-home merchandising and advertising solutions for digital signage, interactive applications and assisted shopping. ReflectView is the most flexible, scalable and proven digital media management solution on the market. Headquartered in Dallas, Reflect has a decade of industry experience developing some of the largest digital media networks in North America, including Best Buy, GameStop, Target and Verizon Wireless. Reflect serves mid- to large-size companies, specializing in retail, banking/finance, hospitality, and entertainment. For more information, please visit www.reflectsystems.com.
Reflect Systems, Inc.
Tracie Wilbanks, 214-413-3208
twilbanks [at] reflectsystems.com
Source: Reflect Systems