Amscreen will screen content for the charity across its entire network, which reaches over 25 million people a week, in a bid to encourage people to participate in the Sport Relief Mile, which takes place on Sunday 25th March.
The initiative will encourage customers to take part in the Sport Relief Mile events across the country to help raise funds for Sport Relief and will run across Amscreen’s network for a week ahead of the event on 25th March. The campaign is supported by stars ranging from JLS to Prince Harry, who last week ran a Sport Relief Mile on his visit to Brazil.
CEO Simon Sugar said “Amscreen are delighted to be able to support such a worthy cause, once again. Sport Relief is a brilliant initiative and we are keen to get people active and raise as much as possible. By screening their call to action on the Amscreen network, over 25 million people will be encouraged to take part, and we hope this will make a difference”.
Amscreen, whose nationwide network delivers digital media to over 3,500 sites across the UK, will air the Sport Relief advert for a week from Sunday 18th March. It follows a similar initiative with both Comic Relief and Children in Need in 2011, where Amscreen also donated space on their network to the charities.
For further information, please contact Sophie Kay (Amscreen press office) at Frank PR – 020 7693 6999 / amscreen [at] frankpr.it
Amscreen is the UK’s largest Digital Out of Home media company, offering a robust, end-to-end digital signage solution via its unique wireless plug and play technology. Their networks broadcast from 3,500 sites across the UK and are an effective communication tool for clients such as BP, Shell and WH Smith and a range of blue-chip advertisers such as Coca Cola, Ford, Sky, Visa and BT.
As well as operating in petrol, convenience, leisure and travel locations, Amscreen provides screens to the healthcare industry. Its Healthcare network uses revolutionary software to provide customers with the ability to create and broadcast their own messages that can be viewed in prime dwelling areas such as waiting rooms, corridors and coffee shops.
Amscreen recently expanded into Europe following a deal with BP Europe SE that will see digital signage screens installed in forecourts across the continent in Germany, Poland, Luxembourg, Switzerland and Austria.
The live Amscreen mapping system allows advertisers to locate screens across the UK. Visit http://www.amscreen.co.uk/screen-media/mapping_tool.html to view the live mapping link for further information.
For more information on Amscreen, visit www.amscreen.co.uk