October 6, 2022


Digital Signage, DOOH News and Information

iSIGN’s Initial IMS Software Activation in Its Digital Signage Network Yields Unprecedented Audience Measurement for Advertisers

3 min read

iSIGN Media Solutions Inc. is very pleased to announce that it is completing the activation of the first 500 locations on its digital signage network located in the Mac’s Convenience Stores Inc.’s (“Mac’s”) chain of approximately1,400 stores and has been delivering unprecedented real time audience measurement since January 3, 2012.

297,544 mobile devices were indentified on Thursday, January 19, 2012 at 2 PM, from the units currently activated, with more than 75,000 being unique.

“Within the next 2 to 3 days, we will have completed the activation of the initial 500 locations and we expect to be able to send messaging to about 750,000 mobile devices per day with each connection and count being confirmed for advertisers on iSIGN’s enhanced digital signage network,” stated Alex Romanov, iSIGN’s Chief Executive Officer. “All advertisers will be able to measure the exact count of their audience in real time and receive message counts and redemption proof utilizing our Interactive Marketing Solution (“IMS”) 3.1 software solutions.”

Approximately another 1,000 locations will be installed and activated during the next 40 days and the daily count will increase in all markets to an estimated peak of 1.5 to 2 million devices daily. This number is in addition to the average of 1.5 million consumers who daily visit Mac’s stores and purchase their products.

The Company expects the measured and confirmed audience to be the only one of its kind in North America that can deliver shopper analytics and promote Macs loyalty membership to brands and services via mobile phones and devices.

“Both regular Mac’s customers and identified mobile devices will total a daily audience count of 3 million or more potential viewers of advertisers’ messaging, while confirming effectiveness to maximize ROI and build a loyal customer base anonymously and absolutely free to all who opt-in to receive coupons and messages,” adds Mr. Romanov. “The value to advertisers is unique and instant data priceless as will be exhibited live at the DX3 exhibition January 25 and 26 in Toronto.”

The company plans to eventually link all of the daily interactions to the iSIGN website for the advertising and digital industry to view. Additional networks will be linked as well and demonstrated at future trade shows.

About iSIGN Media

iSIGN Media is a North American leader in multiplatform advertising solutions that utilize Bluetooth, Mobile, Wi-Fi and Location-Aware technologies to deliver rich media, permission-based messages to engage consumers more deeply and cost-effectively. The resulting business intelligence and real time metrics, gathered through iSIGN’s patent- pending advertising platform deliver insights into emerging consumer behaviours that helps advertisers measure their efforts and make better business decisions to increase ROI and customer loyalty. Headquartered in Richmond Hill, Ontario, with R&D and customer support operations in Vancouver, BC and Tampa, FL., the Company has also grown to become the largest owner/operator of in-store digital media in Canada with 5,600 digital signs in 1,400 locations. Partners include: AOpen America Inc. and IBM, with solution distribution by BlueStar Inc. iSIGN is publicly traded in Toronto (TSX.V) Additional information can be found at www.isignmedia.com .

Source: iSIGN Media

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