BTX Technologies, a value-added distributor and manufacturer of interface, integration, and system products for audiovisual, digital signage, broadcast, home theater, and security applications, announced that Mark Chernoff has taken over as director of A/V sales Northeast. In his new role, Chernoff is responsible for the sales and marketing of the company’s full offering of A/V products to its rapidly growing customer base in New York, Northern New Jersey, Connecticut, Massachusetts, and Rhode Island.
Chernoff brings more than 15 years of experience to his new role, including 12 with BTX. A driving force behind the company’s growth, he has served BTX in many roles throughout the years, most recently as director of marketing.
Chernoff started out as an inside technical sales representative for BTX, supporting customers in both pre- and post-sales activities. He then worked as regional field sales manager, where he managed the manufacturers’ representative channel and strategic accounts throughout the nation. Previously, Chernoff had been with Comcast Cable as a video production coordinator, producing hundreds of commercials and industrial/training videos.
“It’s exciting to be working with such a talented group of integrators,” said Chernoff. “The Northeast region is historically very leading-edge technically, and I look forward to working with a lot of familiar groups of customers and building strong new relationships.”
“Mark has been vital to BTX’s growth,” said Greg Schwartz, president of BTX Technologies. “He is perfect for this new position because of his years of experience in our company and his in-depth knowledge of the A/V industry.”
Chernoff is based in New York and reports to Greg Schwartz. He will be traveling throughout his territory and can be reached at markc [at] btx.com, in the office at 800-866-0966, ext. 344, or on his mobile at 203-816-7013.
# # #
About BTX Technologies, Inc.
Founded in 1967, BTX Technologies, Inc. offers “Beyond Distribution” service for its customers. Providing a complete, value-added resource, the company not only distributes and manufacturers the widest range of professional-grade interface, integration, and systems products available, but every product it sells is backed by extensive quality control and the unmatched support of BTX’s experienced and knowledgeable team. This guarantees that BTX customers can be confident that their products will work right the first time, and that BTX will be there to help every step of the way — from pre-sales support to technical support after installation. To request a free catalog, call 800.666.0996 or visit BTX at www.btx.com.
All trademarks and registered trademarks mentioned herein are the property of their respective owners.
Source: BTX Technologies