BTX Technologies, a value-added distributor and manufacturer of interface, integration, and system products for audio-visual, digital signage, broadcast, home theater, and security applications, announced that Kim Robbins has been appointed as the company’s new senior marketing manager. In her new position, Robbins is responsible for planning, directing, and managing all BTX marketing strategies, programs, and initiatives to drive corporate growth and profitability. Robbins replaces Mark Chernoff, who has taken on the role of BTX’s director of A/V sales, Northeast.
Robbins comes to BTX from DVTel, Inc., where she served as director of marketing communications. Her numerous responsibilities at DVTel included developing marketing communication strategies; managing public relations, events, and advertising campaigns; and maintaining a social media presence. Previously, Robbins held the positions of supervisor of marketing communications at Dagaz Inc. and marketing communications manager at ViaGate.
“I’m excited to be the most recent addition to the BTX team,” said Robbins. “For our customers, BTX offers an all-in-one resource by distributing and manufacturing the highest quality products and providing everything from pre-sales support to technical support after installation. With the company’s overall dedication to quality control and customer service, as well as its strong commitment to marketing, BTX was an easy choice and great opportunity. I look forward to working with this highly professional and experienced group and to growing with it.”
“Over the past 20 years, Kim has established an excellent track record of success in prominent marketing positions,” said Greg Schwartz, president of BTX Technologies. “With the experience and demonstrated leadership she brings to BTX, she will play an integral role in the company’s direction as it continues its growth.”
Robbins is based in New York and reports to Greg Schwartz. Robbins will be at the 2012 NAB Show in April in the BTX booth C7708.
About BTX Technologies, Inc.
Founded in 1967, BTX Technologies, Inc. offers “Beyond Distribution” service for its customers. Providing a complete, value-added resource, the company not only distributes and manufacturers the widest range of professional-grade interface, integration, and systems products available, but every product it sells is backed by extensive quality control and the unmatched support of BTX’s experienced and knowledgeable team. This guarantees that BTX customers can be confident that their products will work right the first time, and that BTX will be there to help every step of the way — from pre-sales support to technical support after installation. To request a free catalog, call 800.666.0996 or visit BTX at www.btx.com.
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Source: BTX Technologies