Netscribes (India) Pvt. Ltd., a leading knowledge consulting solutions company, has released an in-depth report on the Digital Signage Market in India, as part of its Media and Entertainment report series. The report, titled “Digital Signage Market in India 2012,” provides a detailed analysis of the burgeoning digital signage sector, highlighting its growth potential and challenges within the Indian market.
The report begins with an overview of the advertising market in India, including a breakdown of market share across various media platforms. Digital signage, a rapidly growing segment within the out-of-home (OOH) advertising space, is presented as a flexible and technologically advanced alternative to traditional advertising mediums such as television, print, and radio.
Market Overview and Growth Prospects
The report outlines the current market scenario, including the size and projected growth rate of the digital signage sector in India. Despite being in its nascent stage compared to other forms of advertising, digital signage is poised for significant expansion due to its higher recall rate and adaptability. The report also includes a product life cycle analysis, positioning digital signage in its early growth phase, with substantial room for development as technology evolves.
A key feature of the report is the operational model of digital signage, which explains the advantages of this medium, such as its flexibility, real-time content updates, and targeted messaging capabilities. The report further discusses the pricing models and technological foundations that underpin the digital signage industry in India. The widespread adoption of digital signage across various sectors—including hospitals, transportation, government, and corporate offices—demonstrates its growing acceptability and utility.
Challenges and Market Dynamics
Despite its advantages, the report identifies several challenges hindering the growth of digital signage in India. These include a lack of awareness among advertisers, difficulties in measuring effectiveness, and concerns about durability in adverse weather conditions. Additionally, proprietary technologies and the hesitancy of media planners to embrace digital signage are noted as significant barriers.
The report employs Porter’s Five Forces analysis to provide a comprehensive view of the competitive landscape and the factors influencing the market. It also explores the evolving trends in digital signage, such as the transition from 2D to 3D displays and the increasing importance of content as a differentiator in the marketplace. Advanced digital signage systems capable of recording customer preferences and interactions are highlighted as a significant trend, indicating the future direction of the industry.
Competitive Landscape and Future Outlook
The competition section offers profiles of key players in the Indian digital signage market, including their financial performance, business descriptions, and key contacts. The report concludes with actionable insights and recommendations for stakeholders looking to capitalize on the growing opportunities within the digital signage sector.
Netscribes’ report positions the digital signage market as a dynamic and evolving segment within India’s broader advertising industry, with significant potential for those who can navigate its challenges and leverage its advantages.
About Netscribes
Netscribes is a leading knowledge consulting and solutions firm, offering expertise in investment and business research, corporate intelligence, publishing services, and custom knowledge database creation. The company serves a global clientele, providing insights and solutions that drive value across industries.
For more information, visit Netscribes’ website.
