Monday, April 22, 2024

STRATACACHE Names New Director of Business Development for PrimaSee Beverage Solutions

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STRATACACHE_logoSTRATACACHE, a leading provider of scalable, high-performance digital signage, content distribution and enterprise video accelerationtechnologies, today announced Paul Rinaldi as Director of Business Development for its PrimaSee Beverage Solutions practice.

Mr. Rinaldi will be responsible for creating and managing strategic relationships and alliances with global beverage brands, as well as accessing and developing new business opportunities and potential areas of growth for STRATACACHE’s PrimaSee technology.

With over 18 years of Direct Store Delivery (DSD) beverage experience, Paul spent the last 11 years working for PepsiCo as a Senior Sales Capability Manager based out of Purchase, NY. In 2005, he led the Central Florida Region for PepsiCo “Best in Class 2005”. During 2010-2011, his team delivered $22 million in productivity savings for its Chilled DSD Business unit, and was successful in integrating Pepsi equipment platforms on a national scale. During his tenure, he was also awarded the “President’s Ring of Honor Award” for leadership excellence.

As Director of Business Development at STRATACACHE, Paul’s strong sales expertise and background in retail customer relations will be critical in the global expansion of the company’s latest PrimaSee media door solution—the first translucent digital signage technology to serve the beverage marketplace.

PrimaSee showcases interactive advertisements embedded within a glass fixture (cooler door, vending machine, freezer door, etc.) while simultaneously fostering consumer interaction with a media experience (coupons, surveys, games, etc.). Visually engaging, PrimaSee’s translucent advertisements allow customers to see-through enticing promotional ads to corresponding products in the backdrop—directly enhancing brand awareness at the point-of-decision.

“I’m excited to join the STRATACACHE team and lead the company’s business development goals for its PrimaSee solution,” said Paul Rinaldi, Director of Business Development at STRATACACHE. “PrimaSee brings a whole new level of excitement to the beverage industry, delivering a unique customer experience that digitally connects brands and consumers through innovative, translucent advertisements—poised to not only grow exponentially in scope, but reshape point-of-purchase advertising.”

Paul also has an accomplished academic career, attending University of Phoenix where he earned a Bachelor of Science in Business Management. Currently, Paul resides in Wesley Chapel, Florida with his four children.


STRATACACHE is a privately-held provider of efficient, scalable and cost-effective digital signage, IP video, content distribution and enterprise video acceleration solutions. Working with over 300 of the world’s largest firms in the retail, finance, service, hospitality, manufacturing, media and government sectors, STRATACACHE’s products meet the performance requirements of large-scale enterprise solutions, while immediately providing a significant return-on-investment to the customer.

For more information, please visit, follow us on Twitter @STRATACACHE or “Like” us on our Facebook page.


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