November 27, 2022

Digital Signage, DOOH News and Information

Newad acquires Media One’s assets and appoints Lino Ricco Vice President and Regional General Manager – Central Canada

3 min read

Newad’s President and CEO Michael Reha announces the acquisition of Media One’s assets and the appointment of its President, Lino Ricco, to the position of Vice President and Regional General Manager – Central Canada. Lino Ricco will be responsible for commercial activities and sales with ad agencies in Toronto. This marks Ricco’s return to Newad after a departure motivated by the desire to launch his own business in 1997.

“I’m very happy to welcome Lino into the team. His managerial talent, his vision and his expertise are great assets, which all of Newad’s departments will benefit from, notably Indoor Advertising, Experiential Marketing and Newad OnLine. The return of Lino to our team, in a strategic position with great potential for development, is excellent news for our entire team as well as our national clients,” underlines Reha.

“Since my departure back in 1997, Newad has achieved prodigious gains by consolidating its assets and varying its line of products and services. The team I join today is one that continues to prove itself day in, day out, in Toronto and across Canada. Our objective is to accelerate Newad’s growth rate by mobilizing long-lasting partnerships with advertisers who are concerned with optimizing their return on investment with the Youth and Affluent,” comments Lino Ricco.

Moreover, Jean-Philippe Leduc and Brian Wyatt, Executive Vice Presidents, Client Relations and Business Development, both took an active role in Lino Ricco’s arrival in the team. “Lino will bring a new dimension to our sales team. His years of industry experience, combined with his great leadership, will help take Newad to the next level,” comments M. Leduc.

A reference in the Canadian industry, Lino Ricco has mastered the Indoor Advertising environment for many years. He’s one of Newad’s original founders and shareholders, notably as a Sales Vice President from 1995 to 1997, during which time he greatly contributed to the company’s expansion in Toronto. After his departure in 1997, he remained very active in the Indoor Advertising and Experiential Marketing industries, contributing to the development of many businesses, most notably as Roar Media and Media One’s Founding President.

Strategic acquisition of Media One’s assets
Yesterday, Newad finalized its acquisition of Media One’s assets, a transaction carried out by Philippe Marchessault, Newad’s Executive Vice President of Operations, Development and Innovation. “This strategic acquisition is in line with our growth objectives in Toronto and Canada as a whole. With the integration of over 500 new establishments to our current network, Newad’s network is now comprised of over 3,000 businesses from coast to coast. This transaction with Media One reinforces and consolidates Newad’s privileged positioning in Ontario and Canada, as we continue our sustained growth in an environment that is highly competitive, even fragile for certain competitors.”

About Newad
Newad reaches the highest concentration of the Young & Affluent in Canada by guiding its millions of consumers to four targeted platforms: Indoor, with 20,000 digital and classic boards in over 3,000 establishments and 36.5 million impressions delivered per week; ExperientialMarketing, with the production of 250 promotional events a year; Publishing, with hundreds of digital productions each year as well as the NIGHTLIFE.CA magazine and website reaching 200,000 Montrealers every month; and Web, including the advertising network Newad Online, the design and production of websites, microsites and mobile applications. Newad’s 350 employees set the trends in our Montreal, Toronto, Vancouver, Edmonton, Calgary and Moncton offices.

For more information contact:

Marie-Christine Fournier
Supervisor, Marketing & Communication
514.278.3222, ext.236
mariechristinef [at]

Source: Newad

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